Modern office furniture marketing strategy < span style ="The font - size: 14 px;"> 1, furniture enterprise brand strategy of Office furniture brand benefit to strengthen gradually in our country, the furniture of brand will be launched, brand-name enterprises to better promote the brand products, in order to improve the brand marketing. (1) the furniture enterprises should have independent intellectual property rights, the intellectual property rights include brand strategy, must want to have their own brand, independent; (2) the research into major efforts to, attach importance to theory and realityPractice, constantly promote technology innovation, pay attention to product development and design, constantly inject fresh blood, maintain brand vitality; (3) to attach great importance to quality, pay attention to furniture quality and service quality, because the essence of the brand is quality, good brand means high quality; (4) want to accurate brand positioning, a clear and scientific orientation is the precondition for the formation of brand personality and brand image, is also a key of the construction of the brand; (5) to the late of the integration of a series of work, including public relations, advertising, price, packaging, construction of marketing channels. 2, furniture market demand analysis With the aggravation of environmental pollution and the rise of consumer awareness of rational consumption, potential green consumer demand began to form, have foresight and forward-looking furniture enterprise management development to adapt to the market demand of green furniture products, consumer demand for green furniture market situation influence on the development of green furniture market is more and more important. The price of the furniture itself will affect people's ability to buy furniture products, although be green consumptionA new way of consumption, but due to the green, green furniture product material, the cost of production, production technology conditions, development of green furniture operation management cost will be higher than that of ordinary furniture products, so that enterprises in the promotion of green furniture product price is higher than that of ordinary furniture products.Due to the consumer's attitude toward green furniture product price will be affected by their income level, so the different income level of consumer response to the green office furniture products price level will be different.In our country, the high income group is the main force of green furniture products consumption, so the furniture enterprises should consider to meet the consumption demand of this part of the group, and greenThe color of furniture market leading positions. 3Strategy , furniture enterprise image Due to the ecology and economyThe sustainable development of the coordinated development concept already thorough popular feeling, make the public pay close attention to environmental protection, green furniture product and its operator is widely welcomed by the public, green enterprise image has become a symbol of high-quality corporate image.And in the international trade competition, the development of green furniture industry, through combing furniture enterprise image, to break through the green barriers.As a result, the green image of office furniture enterprises will become the best furniture enterprise image of modern society. (1) set up the concept of green corporate culture, strengthen the social responsibility of the enterprise, take an active part in public welfare and charity activities, orders for the coordinated development of ecology and economyStandard; (2) enterprise management strict environmental management as a key function of enterprise management, attaches great importance to the crisis management, establish crisis management team and establish crisis prevention system; (3) to master all kinds of resources, such as personnel, environmental protection, new materials, advanced equipment, green information, enough money, etc to ensure the implementation of enterprise environmental management, and related education agencies, to establish production bases, strive to become a college student and professional talents of the company, to become the industry recognized the importance of green environmental protection enterprises, attaches great importance to the relevant exhibitions at home and abroad, positive participation or visit the learning, actively participate in promoting China's officeThe idea of environment sexual activity; (4) the implementation of green marketing, to translate the environmental management into the whole process of enterprise marketing activities; (5) set up green enterprise image, establish a complete enterprise identification system, and carry out comprehensive attaches great importance to the construction related to office furniture, landscape, interior, product, graphic file, exhibition, color, eight kind of design, emphasis on respect for the media, especially the friendly and professional media, sustained cooperation, establishing and perfecting enterprise external publicity materials, and shall be the responsibility of the personnel, received the recognition from the public. 4 < / sTrong > The price strategy of , furniture products Price is an important and complex of marketing mix of decision variables, it is a kind of means of competition of enterprises, to a certain extent, affect the enterprise's competitive position, market share, revenues and profits, and a more sensitive factors in the enterprise marketing environment.Furniture enterprises pricing subject to demand, competition, the influence of such factors as national policies, laws and regulations, in the green marketing strategy, enterprise of green furniture product demand, price factors such as natural resources and ecological environment value which must also be considered.< br/ >(1) according to the consumption demand of office furniture, consider the level of the consumer, demand the ability and the urgency of the demand for green office furniture price strategy; (2) in the green competition at the same time, focus on market share and profit, production of green office furniture products meet the high quality of life of green environmental protection requirements; (3) the maximum reduce production cost, cost of sales, storage and transportation costs and green, in competition with low-cost competition price to maximize profits; (4) according to the survey of the attention and the consumer of green office furniture system of price sensitivitySet the corresponding price strategy; (5) ensure furniture appearance, quality, function, environmental protection, safety, service, packing and marking of environmental features, reach the real meaning of green furniture, determine the market price of competitive advantage; (6) according to the furniture market of consumers set up, the differences between the competition furniture products, competition in the market information market institutions, such as liquidity factors to establish the price; (7) considering social and economic development level, monetary value, factors such as the consumption idea, consumer income, make corresponding price strategy. The < imgAlt = "" height =" 494 "SRC =" http://www.kaiweijiaju.com/uploads/allimg/141124/1-141124112K80-L.jpg "width =" 676 "/ > 6Promotion strategy , furniture products Enterprises with environmental protection concept as guiding ideology, with green culture as the values, with green consumptionPromotional activities as the center and starting point of green, green office furniture is an important marketing tool.Enterprise passed on product promotion and green environmental protection office furniture product information, establish green image of enterprise and office furniture products, in harmony with the consumption of green demand, and strengthen the competitive power of the market, attract consumer, expand sales. (1) green advertising strategy: through advertising to inform consumers of green office furniture products green features, to remind consumers to enterprise's green idea, to persuade consumers to the benefits of green office products than ordinary products, cultivating consumers' green consumption consciousness andEnvironmental protection consciousness; (2) the green publicity strategies: enterprise through a variety of public promotion of green office furniture products, advanced production technology and equipment, recyclable packaging and green technology for green consumer acceptance and love, so as to establish good green office furniture enterprise image; (3) the green marketing strategy: advertising agent for the enterprise development suitable for advertising, promotion of professional research of the corresponding sales plan, public relations firms to establish a corporate image for the enterprise, on the basis of implementing the green idea, choose green promotions, these furniture are formedThe promotion mix of the enterprise.Green marketing and strategy of green nature determines the enterprise must try to compress the high consumption, high cost of sales promotion or means of communication, in the process of communication cause no environmental pollution and resource waste, in the green marketing with low cost, wide coverage of communication, when using limited resources to pursue maximum utility, the promotion enterprise green office furniture products at the same time, setting up enterprise green reputation and green image. 7, furniture of after-sales service As people consumption ideaChange, more and more important in such a service s, consumer is buying the product at the same time also need to various forms of service.Furniture circumspect after complete comprehensive after-sales service for consumers purchase guarantee, eliminate the trouble back at home when the consumer is buying furniture. Green office furniture of after-sales service: the content of the product to consumers purchase and consumption to provide guidance, consulting services;Handle consumer complaints and complaints, follow up service;Accept the supervision of consumers to sales and after-sales service and advice;Timely feedback to relevant departments and vendors of the opinions of the consumers and the marketInformation, etc. Furniture enterprises in the green marketing of the products, to establish a green office furniture after-sales service system, is helpful to the sales staff or dealers sales activities for effective guidance and control, sales of the whole link to ensure safe, reliable, low consumption, the highly effective operation, so as to achieve the purpose of effectively promote furniture sales. From: Beijing office furniture companyUnder a Office furniture sales skills,
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