In today's Internet, as weibo social media, with its continuous infiltration, fusion for people's life, from the initial concept of fresh, fun, become an integral part of online life people.With each single small weibo based media between the user and the viscosity increased continuously, it contains huge marketing value, also is discovered by mining.

Native precision.Weibo is small, but it contains the users more real interest graph, and alibaba mass users to buyBehavior data to join, to help the office furniture industry better through weibo data form closed-loop for consumers, play a more good ideas of social business.Among them, the information flow of sina weibo advertising fans, can help the office furniture industry will directly in the form of a single weibo advertisement, combined social behavior, precise timing, at the right time to appear in the user's timeline or search results, to optimize the user experience better.

Fan is the dominant product of sina weibo, it is a kind of competitive advertising model.Fans can effectively increase the advertising exposure, and in precision affects the user at the same time, according to the reverseFeed data, help optimize marketing strategy and creative office furniture.

In fact, weibo just as a social platform, it provides office furniture with a venue, and office furniture with the aid of this platform and the platform provided by the tool, playing out the originality and novelty, pay to attract the audience.For office furniture, therefore, don't be hard to promote products, and need to learn how to do it & other;Soft implanted & throughout;And & otherWet marketing & throughout;.& other;We have been pushing try native advertising system office furniture,Let advertising spread by a certain relationship between chain set, the xiamen desk advertising with weibo node natural fusion, promote natural user accept advertising.Throughout the &;Using weibo fans, turn good ideas into promotion in weibo, enhance the user interaction.

In the office furniture by using weibo marketing, office furniture that there is a positive and negative theory: when advertising and demand matching degree is high, users get interested in content, positive rate is higher, and in the social system, to attract other relational chains to form the positive, on the other hand, is the spread of the negative.Therefore, the development of advertisingDirection should be increasingly towards native extensions, and with the aid of technology of data mining, with fans information advertisement precise matching, reduce the amount of negative feedback data.

Is not hard to find, with the professional version of weibo, micro topics, fan, fan headlines all sorts of micro bothe forms, such as the commercialization of sina weibo is gradually formed a complete system, office furniture, weibo, users is not only an important part of the system, at the same time their needs in the uniform.