,  , with the development of economy, the enterprise market, increasing demand for office furniture is increasing, the market prospect is good.Good prospects have naturally become people rushed to enter the field, enterprises with foreign capital pouring into the domestic market, domestic office furniture of escalating competition.

 ,  , the office furniture industry for a variety of small and medium-sized office furniture factory in China the good and bad are intermingled, increasing demand and the market environment, everything is too much, manufacturerWill inevitably lead to market confusion, vicious competition intensified enterprise.Hangzhou essence is the major office home small make up after a long period to capture market information, summarizes the following phenomena:

1, homogeneity,

Office furniture industry has a very obvious industry trends: the product homogeneity is very obvious.In the process of new products, production of different degree of product differentiation is very small, even the same style, style product differentiation is also very short time to market: many vendors is different but the style of office furniture products and product design is the same, what is more even the same color;

& nbSp;2, the cost is increased, the risk by

  in the field of production, due to the rise in raw material cost, labor costs increase, the enterprise social insurance, environmental protection, occupational health aspects of investment increase, and a rising tide lifts all boats, and the cost increase of the enterprise, then passed on to consumers, office furniture price is high.Taken on the other hand, manufacturers, but there will be a loss or even bankruptcy;

 3, expanding, increased competition,

In  , according to the official 2014 new office furniture factory more than ten thousand per year on average, combined with the pastSince a few years, the world financial crisis, many export-oriented office furniture companies to market towards to the consumer market, office furniture production suppliers increased dramatically, with all kinds of large and small brand, with the fierce competition.

 , industry experts believe that only focus on research and development and product quality office furniture enterprises to stride forward catching up.