16 years ago, a smug youth with a dream to join the furniture industry, faces an uncertain future.
After 16 years, youth full of hardship, step by step realized the original dream, be at the helm of the 100 meter Furniture Co., Ltd., in China's high-end office furniture industry occupy a place.
This last year. Now, 100 meter furniture chairman Zhang Youji standing at the window, looking out of the window of the huge industrial park, remember all past business. Behind the park covers an area of nearly 100 acres, 100 grand furniture creative instrument saw him along the way sour, sweet, bitter, hot.
　　Leading intelligent office furniture
Say Hunan people like spicy food, Zhang Youji's body showing vigorous and resolute working style, decisive simply talk. As a successful entrepreneur, Zhang Youji admires Zhu Shijian's passion and appreciates Ma Yun's pioneering spirit. In fact, and his "Idol", Zhang Youji is also very persistent.
In 1998, Zhang Youji twenty out of the comfort of the work, choose to stay in Hefei, Anhui to join the office of the furniture industry. After several years of hard work, he was in Hefei downtown business zone with a whole layer of its own product exhibition hall, opened in Anhui Province, the first to do high-end office furniture business.
In the 100 meter furniture ten thousand square meters of furniture exhibition hall, the design of the 100 meter have great originality product technology content is full. From the pop-up screen to the conference table with universal wheel seat, from the unseen wires computer desk to the warrior design of sliding door; from can hang clothes the cabinet office to is dressed in the little mirror, every detail are exquisite in place, let a person feel very comfortable and convenient. This is confirmed by the hundred meter furniture, no micro not wisdom, the brand concept.
"Furniture industry is a comprehensive art, intelligent, humane is the trend of development. One hundred meter furniture adhering to the principle of creativity, design leading. We're not the carpenter, the creative product maker. The fusion of original design and intelligent two core will make 100 furniture become the industry leader." Facing the future, Zhang Youji is full of confidence.
"People are impressed by the office furniture is usually cold, mechanical, and I want to make more people at work at the same time feel like home, the same kind of warmth." This is Zhang Youji has been in the spread of the concept of furniture.
On 26 April 2014, 100 meter furniture ushered in the "100 meter furniture Creative Park completed the ceremony of new brand conference listed" milestones in the development process was held in Baohe industrial district, Hefei City, Anhui hundred meter furniture Creative Park neron. Hundred meters furniture creative park covers an area of nearly 100 acres, the construction area of more than 60 thousand square meters, large-scale.
In the new brand on the market conference, one hundred meter chairman Zhang Youji and President Liu Wenjin signed a strategic cooperation agreement signed a strategic cooperation agreement to jointly build a smart furniture R & D center. This marks the hundred meter furniture will open a new development ideas, increase the strength of independent research and development, strengthen brand building, in order to predict the details of innovative product features to enhance. Hundred meter furniture will be implemented in product development, brand innovation to drive sales of the market strategy, the sense of the times, innovation and cultural content and other factors of integration, to enhance customer business space creativity.
This year, Zhang Youji plans to set up a company in Shanghai R & D sales management headquarters, build their own headquarters R & D building. "Shanghai has obvious advantages, and can undertake all kinds of high-quality resources, and can radiate the whole of China."
"People in this life, can do a good job, doing fine, it is not easy." Zhang Youji, the need for high-end office furniture in this road, a way to go black".
　　Cooperation with the world's top 500, to the international
Under the leadership of Zhang Youji, hundred meter furniture developed a large number of loyal high-end customers, becoming China Mobile, China Telecom, China tobacco, China Electric Power Group and other large enterprises long-term partners.
In a lot of quality customers, and the world's top 500 - the United States Staples's cooperation so far still fresh in the memory of Zhang Youji.
In 2008, as the Beijing Olympic Games will be the sole supplier of office furniture, staples into the Zhang Youji's line of sight, want to become staples of the partners is easier said than done. But persistent Zhang Youji on the 100 meter very confident, through unremitting efforts, round after round of negotiations, and ultimately Zhang Youji "chew" the world 500 strong enterprises, smoothly into the global strategic partner of staples, make the industry attention, which also marks the 100 meter to the international has taken a solid step forward.
However, compared to the economic benefits brought by cooperation, Zhang Youji seems to be more concerned about the trust and recognition of others. "Recognition is more important than making money." Zhang Youji said with certainty.
In the development of the market at the same time, Zhang Youji also did not forget to lead the team to study abroad, charging. Germany Cologne International Furniture Fair, Milan Italy international furniture exhibition, can see the figure of Zhang Youji. "Abroad at least two times a year", learning endless on Zhang Youji's body and then the right.
"We have invested in research and development through and strategic cooperation of Central South Forestry University of science and technology and we have a number of designers, perennial in Italy and Germany in the international latest furniture design concept localization to create furniture for use in China."
Based in Anhui, to the country and the world, is the next long-term development strategy of 100 meter furniture, laying the company and sales network in the country, opened a corner of the grand blueprint of Zhang Youji. May 19th, 2014, one hundred meter furniture company was established in Beijing, Zhang Youji is expected to open 12 new branches this year, is expected to 2 years or so, in all provinces of the country, one hundred meter furniture will be equipped with branch".
Zhang Youji introduced, one hundred meter furniture marketing strategy is actually very simple, is to do market segments, customer groups are in the high-end customers, according to customer needs, to provide the required products. By helping customers realize the value to achieve self, designed to create a life of moving. Zhang Youji impressed me most is the reason and the 4S store cooperation.
The other requirements of office furniture must be in accordance with the JAC s enterprise culture. Therefore, Zhang Youji specially set up team of a dozen people to deeply understand customer's idea, with more than six months time, after repeated deliberation, finally made meet the Jianghuai Automobile Enterprises design. "The other side is very satisfied with our program, and quickly in the country to promote the 4S shop."
To focus on the value of sustainable development and focus on quality of life for the purpose of maintaining the harmonious development of people and the spirit of the environment. The sense of the times, innovation and cultural connotation and other factors together, to enhance the business space for customers to enhance creativity. Zhang Youji and the team so, with a professional and serious attitude, won the trust of partners.
　　Person is the first business card
In 16 years, 100 meter furniture will continue to grow and develop, become the leader in the domestic high-end office furniture industry, which from the not open the operation and management of the well intentioned Zhang Youji. Asked about the secret of Zhang Youji indifferent smile: "sincere."
"Enterprise management is not so much innovation, so that my employees in a relaxed environment, work every day to go to work to see their smile, this is my management know-how."
Management is an art, "there must be flexibility in the system." Zhang Youji admitted that the staff will be more inclusive, and this benefit from his continuous learning.
He likes to read books, especially the biography of people and business management. "Learning and reading have a subtle influence on my character and temperament."
In Zhang Youji the office building of the display many play rock, he said, love me, love my dog. For the love of furniture, so and furnishings related stone carving, wood carving has become his good heart. In this seemingly simple office environment, entrepreneur temperament and taste.
Just meet, Zhang Youji told reporters with a smile, said: look at a company first to see is not the product, but people." There is no doubt that Zhang Youji did, he is the best one hundred meter furniture business card.