Marketing planning book Marketing expanding with the development of market economy, and extension, new ideas and new trends in the marketing development in the planning and marketing.It is in the general marketing on the basis of a higher level of art, the actual operational stronger.As the market increasingly competitive, good marketing become more companies, creating famous brand play decisive edge tool of the market.Planning book is a reflection of the marketing planning.In this talk about marketing planning books compiled by the problem.How to write marketing planning books?
A, marketing planning book compiling principle In order to improve the accuracy of planning book written with scientific, should first grasp the several main principles of the preparation,1. The principle of logical thinking.Planning aims to solve the problem of enterprise marketing, according to the logical thinking conception to compile the planning book.First is set, replacement planning background, the analysis of current product market, then came clean about planning center purpose;Secondly for the detailed content of planning in detail;
Three is clearly put forward the countermeasures to solve the problem.2. The concise and simple principle.Attention should be paid to highlight key, grasp the core of enterprise marketing have to solve theQuestion, the thorough analysis, put forward feasible countermeasures, targeted, have practical guiding significance.Operational principles.Compiling books are to be used to guide the marketing activities of planning, the guidance work of everyone involved in marketing activities and deal with the relationship between each link.So its operability is very important.Can't operation scheme creative again good also does not have any value.Not easy to operate and must spend a lot of people, goods, and complex management, low *.Novel creative principle.Requirements planning & other;Ideas & throughout;(creative) new, content, expression is, give a person with a completely new feeling.Novel creativity is the core content of planning book.
Second, the basic content of marketing planning book Planning book according to the reason no fixed format, it according to the different requirements of product or marketing activities, in planning on the contents and the format of also have change.However, from the point of marketing activities, general rules, some of the elements is common.As a result, we can discuss some of the basic marketing planning book content and format.1. The cover of the book cover planning can provide the following information: 1) planning the name of the book;(2) be planning;(3) the name of the planning agencies or planner;(4) plan completion date andThis plan is suitable time period.Because marketing has a certain timeliness, different time on market conditions, marketing execution effect is different also.