ready to unite with four articles talk about, well-known and mysterious IKEA.
summary too long, you can go to see the article points column.
Illustrated IKEA ① [data read IKEA] | Brands topic - MORE THAN on wood - know almost Rubric
Illustrated IKEA ② [2015 IKEA city people home life report] | brand themes - wood on MORE THAN
Caption ③ [2016 IKEA IKEA home city people live report] | brand themes - wood on MORE THAN
diagram [IKEA ④ shadow under the sun - IKEA breakdown of crime and punishment] | Special brand - wood on MORE THAN
IKEA scale of course I was not served, but to promote the development of IKEA today the reasons behind this scale, the one who should mining.
, IKEA established a corporate vision, culture, or a program of action
1976, IKEA was founded 30 years when founder Ingvar Kamprad published "a furniture dealer pledge" Speaking:"true IKEA spirit is based on our enthusiasm, our persistent spirit of innovation, our cost-conscious, our responsibility and desire to help others be happy, our professionalism, and our simple acts constituted. "
" to create a better everyday life for the majority of people "
for the public to create a better everyday life
make IKEA a consumer population of socially conscious responsibility to help the majority of home companies.
even we have a responsibility to make people believe that IKEA is committed to improving the social and environmental issues.
and is considered by corporate culture and lofty vision to attract staff and so on. The fact how, later to be talking about.
Second, IKEA unique and successful business model
IKEA for retail, especially the furniture retail mode, set it apart from other brands a competitive edge and provide adequate ultimate experience in their own unique business model .Ikea in the furniture industry business model really be called subversion, although all models are not the same decision-making under time, but doing each major decision point resounding success. It is formed today, with the traditional furniture industry totally different brand image, after decades of precipitation, nor is the newly established company is now capable of simple imitation.
Third, the magical product matrix
diagram to do a little feces, we will see.IKEA from multiple dimensions to their products layout, the final form of such a 4 × 4 × N (N is the category and series) super-segment, high-coverage product matrix.
so many advantages, for IKEA, the exhibition halls and warehouses logic placed there with great design. For customers, you can choose favorite style to any product and pricing. IKEA design team, can in accordance with the rules of such a matrix, very accurate and convenient was to develop a new product after another.
such a product matrix, have influenced the later much the company's product development rules, including Apple's PC product planning, from the use of scene dimensions and performance dimensions have formed a corresponding matrix, mac, imac, mac air, / i3, i5, i7,, 2G / 4 / 8G and so on.
four efficient mall
you walk into any IKEA store, to each product display and space show you mix, all is the result of powerful data analysis, as well as the manager himself and the senior team experience, research localization was unfolded scene.
allow more visitors into customers.
allow customers to buy more things.
finish the model, the single product to the region, your choice will be blurred and no longer hesitate to take you from ten million in a effortlessly, because you give the segment of the category and pricing, enough to make you every the decision will not be a wrong choice.
IKEA stores throughout the mall will be divided into the hottest area / hot zone / cold zone, and then make more rational arrangement of IKEA goods.
from IKEA product matrix, pick out enough selling product placement in super hot zone to increase sales and profits; hot zone in accordance with the 28 principles for conventional products and commodities planned partial upset; cold zone using a small portion heartbeat products to enhance the heat. Wait.
Fifth, strong financial system
IKEA does not participate in the determination of the stock market, we are visible. But he determined not from fear, but from willful.because of money.
IKEA will maintain an annual 12% annual cash turnover around, and 2015 turnover has more than 30 billion euros. The cash will be used to participate in a variety of investments, such as real estate, business, etc., it is also used as prevention of appropriate financial crisis.
similar to Wal-Mart and also rely on retail commercial real estate, in recent years began to participate in the real estate investment area.
this, IKEA has been performed for decades, because IKEA believes, land resources and supplies will always be more expensive, which explains IKEA constantly bought more and more land and building more and the larger shopping malls.
2 / Illustrated IKEA : Ikea living report
work purposes and such a guide, it is from Ikea annual "Living Life Report" the statistically derived.
we try to interpret IKEA 2015 and 2016, "Chinese urban residents live report", see if you can follow the IKEA product development mentality.
(all of the following images from IKEA's official website, invasion deleted)
entire survey population is 3: 7, age range 20 to 40 years old, living environment divided Alone (11.6%), live (26.2%), there are families with children under the age of 7 (42.4%) and more than 7 years for families with children (19.8%), a total of four categories.if trouble seems to find some simple reading Figure:.
from research summary five found
through seven cities qualitative and quantitative surveys, about IKEA in China to explore the contemporary city in the morning and evening between behavior and processes lying in the bath space requirements, found some across the city, it is worth thinking about common and interesting findings we conclude, sums up the five discovery:. "
found one: Chinese urban population generally have a" short "in the morning and" long "night
visited seven cities, we generally found that the respondents are generally in a hurry in the morning, get up to go out from the short time in which 93% of the average time within 1 hour. No children before people generally will stay in bed the morning of the time spent (59.6%) and wash (42%), people with children will be busy to take care of the daily diet after family members (after) to arrange their own affairs . Busy morning time, only 13.1% of respondents said there is a chance to get his family.compared to the morning rush, people are relatively relaxed in the evening. Nearly half of the respondents are to fall asleep after 23:00. 57% of respondents in the evening time is spent on entertainment, such as watching TV and playing electronic products. Among them, some of these are families with children were interviewed. In addition to entertainment, it will represent 22.8% of the respondents do some things to make themselves relax in the bedroom, for example, listening to music, doing sports.
listen to how they say:
"when not married before, I usually stay in bed until the last minute, and then wash up quickly and went out; now married and have children, like war, like in the morning, family busy busy with their own. "- Wang, Shanghai
" day busy with work, home and sometimes also quite late, but every day before going to bed is sure to brush the micro-channel, microblogging, look at the news and chat with friends for me, this moment of relaxation and entertainment at night time is very important. "- Miss holes, Shanghai
\ Brief:
According to modern urban people aged 20-40 in the case of Ikea survey, in fact, it is a typical change in living conditions of the people said, we can see a generation of conscientious 6:00 get up, in sharp contrast to 9-10 enter sleep state.we can read some of the need to pay attention to the information from the data, such as
"Short morning" time is required efficiency, efficient furniture can solve the functional problems, such as the wardrobe rational distribution, wash the optimization space, to improve the bedding to improve the experience of stay in bed and so on.
and"long" night scene on the living room environment, the bedroom environment to enhance the quality of experience , or to provide more convenient entertainment in the living room furniture, bedroom furniture to meet the huge growing number of electronic product family potential demand. Such as smart home, and so on.
fact, these things after IKEA, we see the associated changes and progress.
· PAX wardrobe with doors PAX series upgrade
· develop open wardrobe series ALGOT AGT
· there priests about Lee Langen other, more powerful development of functional space wash furniture.
· even textiles IKEA slogan also expressed, lie is an idea bedding design.
· in "long" night design requirements, we were surprised to see the IKEA had more attempts on the electronic use of the product mix.
particularly in wireless charging furniture oriented. Without specifically looking for a plug, do not look for the data lines, easily attract your furniture look like? Take a look at the IKEA approach.
· so since it is a brush circle of friends, not to facilitate it in the charger on the edge where. What's more, this is a hole you can not find the charging of nice furniture next to it!
· IKEA also worried that your cell phone is not afraid wireless charging, simply put wireless charging kit give your phone ready.
found two: sleep quality Chinese urban population needs to be improved
As mentioned earlier, nearly half of the respondents said that basically at 23:00 at night after falling asleep, but even go to bed, there are 50.4 % of respondents said not immediately sleep. 56% of respondents believed that their sleep needs to be improved, in which 4.2% of people said they sleep poorly, insomnia, night and dreams of starting a common situation. Turning an important factor affecting the quality of sleep, the top four are the bed comfort (61%), quiet environment (58%), pressure of working life (57%), bedroom lighting (45%).
\ Brief:
· However, the quality of sleep problem is a global problem. IKEA research in this area but also for the industry to provide efficient value.
how to provide their populations are suitable for different types of products, such as materials, the environment, posture, etc. match.Comfort:
habits of different populations, provide foam mattresses, latex mattresses, spring mattresses, mattresses and other hard board options.
· environment, lighting aspects, to provide users with comprehensive IKEA bedroom solutions guarantee allows users to sleep in a more intimate setting.
· and taking into account sleep habits, also provides an adjustable reclining position.
found three: Most Chinese urban population only concerned with the basic functions of bedrooms and bathrooms, according to individual needs awareness about how to lay out the space relatively weak
everyone in the morning and night life activities are inseparable two spaces - the bedroom and bathroom. Speaking two spaces, we find that more and more attention than the respondents mentioned that their functionality. 55.2% of single respondents choose to spend most of the bedroom at night time, they will be seen as a multifunctional space bedroom. They are in this very own space to sleep, entertainment, sports, work, social, storage, and some even choose to dine in the bedroom. And more respondents with children will be seen as a more private bedroom and functionality relative to a single space, usually at night most of the time they will spend with the family living room, bedroom for them to show that more sleep , entertainment and storage functions. Compared to a variety of features bedroom, bathroom for all categories of people, the main washing (67.4%) and toilet (82.6%) of the function.In addition to this functionality requires two spaces outside, we found a relatively weak showing people how they can meet their personal style and sense of inner emotional needs, which is mainly reflected in two parts: the spatial pattern arrangement and create an atmosphere. We found in the different cities visited, many families of bedroom and bathroom design more or follow the design between the model has less to think about how to show in space more representative of the self-elements. Usually Chinese people will choose to get married, celebration, children up to change a few life events node
style home, after every change of spatial pattern and arrangement can be maintained for several years, but not often make more adjustments and changes. "Make do" is the Chinese urban population prevailing state of mind. But we also found that a few people will change with the season and the mood in some detail up attention to creating a space atmosphere and mood changes, such as bedding (56%), Curtains (14.2%) and the like.
listen to how they say:
". After having children, usually in the evening after dinner will stay in the living room, where the children where I was, watching the children play with her, was more practical." - - Mr. Zhang, Shanghai
"because the bedroom WIFI strongest signal, so I prefer to stay in the bedroom." - Miss Li, Beijing
"if only to marriage, birth of a child, life when the event occurred before a change of thinking about the family pattern, which is usually so make do over. "- Wang Shenyang
" I want to have a style of their own bedroom, such as lavender . wall with wave point quilt, and can change with the seasons "- Miss Ding Wuxi
see briefing:
\ Analysis:
from this discovery or data in this group you can find some important information.
1, people on the whole layout features bedrooms and bathrooms are not good at. Only solve the basic functions of the mainstream.
2, refresh people for housing design, there is not enough power.
these two phenomena, IKEA has always been excellent with their mode --- the perfect solution to provide adequate comprehensive overall solution, as well as a sufficient number of cases recommended. Keep your eye at the same time, only we need to follow them tidied product category copied on the line.
link here: bedroom creative
· bedroom case: Fantasy IKEA
· Pure Nordic
· small fresh
found four: Chinese urban population prevalence of insufficient storage space problem, but also a popular choice "unconscious compromise" to resolve the problem
in the survey we found that most respondents more or less, there will be shortage of storage space life problems: 89% of people said that because the family too much debris, so I often find something case occur. However, faced with these problems, most people are accustomed to in the subconscious in their own way to solve the problem or problems and compromise, such as the bathroom no place to store some of the wash product, many families will choose to reduce the increase in shopping frequency the required storage space; many people find storage space is not enough time, will not let go of things in order to make use of the storage space (such as the accumulation of the crib when the laundry place), or even another space (eg the toiletries stored in the bedroom, the parents belongings second storage space is used to store some unused things). We found that 88% of respondents indicated that nearly one-fifth of the space they realized the home place unnecessary things, but when faced with the problem of insufficient storage space, they are still not accustomed to give up some things, but with and problems in their own way to live together. Among them, 67% of respondents would choose to live alone accumulation of debris and only 19% of people will choose to discard; by contrast, nearly one-third of respondents with children said they would not consider some things away , such as the child's old clothes and old supplies.
listen to how they say:
"will usually seasonal adjustment about clothing, the winter and summer clothes are accommodated up or out, even though there are not a lot of clothes to wear, generally do not expect to lose. . "- Miss Li, Beijing
" home if too much debris, usually go to the supermarket to buy some of the storage box to store home storage box has a lot of. "- Miss Ding Wuxi
\ Brief:
IKEA very early to incorporate the famous. Chinese young modern urban population higher proportion of renters, housing can be said for zero-based enlightenment. In order to get the right people to deal with housing, but also a lot of trouble.
· IKEA's purpose is to allow you to put down permanent storage fear.
therefore ubiquitous IKEA accommodating, giving you as many imagine.
found five: Chinese urban population both enjoy intimate contact, but also eager to be independent of space and time
from living alone to a people live under one roof, from singles to have children, living environment and changing role also witnessed the transition from "me" to "us". We found that in the case of contemporary urban people living with rent, less and less of their own time and space. Sharing the same time, it is also the time and space for compromise, for example, people will not live alone and deliberately displaced people living / family use the toilet in the morning time; 95% of parents and newborn child to share a bed until they are about 7 years old; 78% of parents spend about one hour per evening time to help tutor children's homework.time people enjoy close contact with their families, but at the same time they also find their own balance with independent time and space. In the survey, we found 80% of men regularly use the phone in the bathroom, in the bathroom because they feel they can make a temporary annoyance cut off the outside world, so that they are immersed in their own world; and there is a part of the child's parents after the children fall asleep still reluctant to go to bed, because I think this part of the time is exclusively their own, to take advantage of and cherish.
listen to how they say:
"Every night I will give children homework, do some housework, etc. bend beneath Usually when Duman late though sometimes tired, but not willing to sleep, read a book. watch TV, I feel it is 100% of their own time. "- Mr. Zhang, Shanghai
" children especially spend some time every day to send her husband out after, I was the only one at home, can be leisurely pot of tea, telephone and chat with friends "- Ms. Wu, Chengdu
\ Brief:
last a" discovery ", in fact, is a universal human character, and the reason why IKEA proposed, it is also IKEA furniture for children in more and more attention, taking care of human emotions change.
home, will always be emotional sustenance, concern the design of the home, is concerned about the release of human emotions and the pursuit of a better life responsibility. !
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