rt IKEA was founded in Sweden in 1943, "create a better everyday life for most people" is the direction of IKEA since its inception have been working. IKEA brand has always been to improve the quality of life and links together and adhering to the "for as many customers they can afford it, well-designed, functional and inexpensive household goods" business purpose. Providing a wide range of beautiful and practical, ordinary people can afford household items at the same time, efforts to create customer IKEA and social interests as the center of the operation, is committed to environmental and social responsibility issues. Today, the Swedish IKEA Group has become the world's largest furniture household goods businesses, including the sale seat / sofa series, office supplies, bedroom series, kitchen series, lighting, textiles, cooking series, house storage series, children's series about the product 10,000 products. IKEA currently has 240 stores in 34 countries and regions, including six in China, in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen and Nanjing. IKEA purchasing patterns are global sourcing model, which was established 16 procurement trade area in the world, including three in China, namely: South China, Central China and North China. IKEA currently purchases in China has accounted for 18% of the total, ranking first in IKEA purchasing countries. According to the plan, to 2010, IKEA retail stores in mainland China will reach 10, the required storage capacity by expanding the current 100,000 cubic meters to 300,000 cubic meters or more. China has become the most important space IKEA's largest procurement market and business growth, plays a decisive role in IKEA's global strategy.