Recently, the real estate market hot, the national building materials home boom index (BHI), the arrival of the traditional peak season, the furniture industry began to pick up. According to Wind statistics, the industry said that 2013 is a year of sales of the furniture industry, custom furniture market will become the next growth point, the relevant growth of the listing Corporation or the performance will gradually speed.

Industry is now reversed

According to the data show that 1-4 months, the area of 297 million 610 thousand square meters of commercial housing sales, an increase of 38%; commercial housing sales of 19847 yuan, an increase of 59.8%. At the same time, in April the national building materials business climate index was 107.94, up more than 25%. The national scale Home Furnishing building materials stores in April sales of 970 yuan, an increase of 34.54%.

Building Materials Circulation Association vice president Qin Zhanxue believes that the rise of BHI is affected by the decoration season. In addition, the U.S. real estate continued to recover. National Association of real estate brokers (NAR) announced in May 22nd, the United States in April into house sales data increased to 4 million 970 thousand, the highest level since November 2009.

According to Galaxy Securities, since last year, the U.S. real estate recovery continued to stabilize, due to the furniture sales usually lag 2-3 quarter, the United States local furniture companies have performed well this year. Yihua timber, Markor and other exports to the United States a higher proportion of enterprises will also benefit. It is understood that the Markor Markor chain of the first 4 months of the year operating income rose above 40%.

According to the country's securities is expected in 2013 will be the year of the furniture industry. 2012 since the second half of the domestic sales of commercial housing significantly warmer, domestic sales of furniture in the second half of 2013 will be significantly improved in the second half of the traditional season. In the completion of the national production base and sales distribution channels, brand enterprises will be the first to benefit, Sophia, the field of custom wardrobe, as well as Markor, del home worthy of attention.

Custom furniture into a trend

According to authoritative statistics, in 2013 the size of the domestic furniture market will reach 1 trillion yuan. 2012 custom furniture accounted for 10% of the overall furniture market, according to this calculation, this year the size of the furniture market will reach one hundred billion yuan.

Now custom furniture appeared two trends. One is the integration of home, the second category is intelligent. Some manufacturers choose materials differentiation strategy, such as aluminum wardrobe, PE new materials, etc..

Even if the custom furniture will affect the established production process, the cost is not easy to control, but the introduction of custom furniture to traditional furniture enterprises to bring greater market prospects. According to the China Securities newspaper reporter, a lot of solid wood enterprises in Sichuan recently launched a customized service. Mainly engaged in high-end custom furniture look to the reporter said, in 2013 the company's sales will reach 30 million yuan, is expected to grow 100%. Since the second quarter, in the custom closet areas of intensive Sophia shares rose more than 20%, also shows that the custom furniture market optimistic about the market.

Insiders said that there is a huge domestic demand for furniture and furniture market space. Can provide personalized service, while the supply chain management capabilities stronger enterprise will get the opportunity.