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Precise analysis! 2016 office furniture industry how to meet the broad prospects
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Office furnitureFollow the footsteps of the era of continuous development and innovation, and now a wide range of different materials, variety complete, the use of different. Furniture is made of materials, structure, appearance and function of four factors, including the function is the guide, is to promote the development of the power of furniture; structure is the backbone, is the basis for the realization of the function.         although the domestic industry in the context of the situation into a difficult situation, but it still has a huge development prospects and potential market. Then how to meet the broad prospects for development, dig out the huge potential consumer market, furniture enterprises should accomplish know fairly well. Whether it is to take the brand strategy, or to open up the whole house custom market, or to enter the electricity business channels, furniture companies are required to continue to deepen market instruments.   Shanghai quality office furniture Co., Ltd. to build the brand has “ fan group ” Despite the large market environment is not good, but some do brand enterprises, to do the domestic market enterprises, the growth rate is still very fast. Now to do the brand, a lot of difficulty is also a lot of years a lot. So furniture enterprises or to build their brands: in the research and development of products, to fit now consumer groups to innovate, is not necessarily the & ldquo; tall & rdquo; that is not necessarily the big brand development ideas, nor in the media hype. This simple and crude to create brand has been out of date, furniture enterprises need to have their & ldquo; fan base & rdquo; able to be recognized by a segment of the population, more segments of the market in intensive cultivation.     Home market development is very rapid development At the same time, there are a number of new growth points worth the excitement of the furniture business. For example, the entire housing market development is very rapid, in this consumer trend, people's consumption concept has changed, personalized needs more and more attention. In recent years, many furniture companies have begun to intervene in this piece. Decoration to do on-site furniture, do not process, environmental protection, and through the whole house of customization, in the factory have good production equipment, technology, environmental protection and also do better, decoration field just installed and also reduce decoration consumers. Of course, the furniture business, involved in the whole house, the need to deal with the designer, the factory production equipment investment to be more intelligent, customized needs accurate data control.
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