From the beginning of the furniture industry that day Fortune City was officially set sail, behoove becomes the main regional sales distribution. After decades of development, eachOffice furnitureEnterprises in the city more and more intense competition, not only to overcome all kinds of environment brought about by the industry pressure, also in the & ldquo; Red Sea & rdquo; fighting wind and keep the status of the. Especially for some small and medium-sized manufacturers, due to the constraints of funds, manpower and other aspects, want to in the stand out is not easy. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; expert analysis, the existing office furniture brands accounted for only furniture market 10% - 20%, and nearly 90% of the market yet to be excavated, the potential is very great, and that 90% of the market is the rural. Therefore, the concept of change, from the city “ surrounded by ” rural areas, in this piece of land on the land to find the furniture industry “ blue ocean ” it is particularly important. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in rural areas in the past is & ldquo; bathroom & rdquo;, & ldquo; toilet & rdquo;, & ldquo; wardrobe & rdquo; the symbol of urban life words without Dajie, the toilet is simple toilet, kitchen is still in the traditional firewood. And now with the continuous improvement of the capacity of rural consumption, kitchen & bath industry in rural areas have greatly changed, a considerable part of the rich people in rural areas has begun to bring urban household life style into the countryside, sanitary ware, wardrobe and other household products in the rural market has already started.                 office furniture industry to see the huge rural market & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; office furniture industry into the rural market, not is completely upset. Also it is cornered, but out of the framework of the old thinking, opens product market, develop new customer groups is a good choice. Cities due to the large scale, strong demand, in a certain period of time is also a good choice, in the long run, with thedeskOffice chairThe growing maturity of the furniture industry and the improvement of consumer awareness, the cost of enterprise competition will be higher and higher, and the relative is that profits will be more and more low, the marginal revenue will be less and less. Rural market is relatively less competitors, the potential of a huge space for the furniture industry, the rural market is not to enter the problem, but how to enter the problem.                 design and develop a suitable product for the rural market               to explore the rural market, we should hold the mentality of the friends with the farmers, the first to understand the psychological needs of farmers. Compared with urban, rural residents' demand for products of different, high quality, high performance is urban residents of the general requirement, and rural residents prefer single function, stable quality, low price products, emphasizing practical use value, and not very concerned about the product added value and spiritual experience. Therefore, in the design of the product, should pay attention to the particularity of the consumption of rural residents, the production of rural consumers to sell more products to move the heart. In the start of the rural market, can not be everywhere in the city as quasi coordinates, but also can not be regarded as the rural enterprise product inventory recycling station, so it is bound to be rejected by the market. Www.shofhome.cn