According to the survey, when choosing furniture, 58.97% of respondents preferred & other;Moderate price & throughout;, select & other;After-sales service throughout the &;Is the percentage of 16.67%, & other;Fashion design & throughout;Accounted for 10.26%, & other;The big brands & throughout;Accounted for 14.1%.Can be seen from the above data, & other;Price & throughout;Also is no longer the object of consumers.doAnd furniture on the brand value, the price war into focus.
Office furniture brand driving force strong, did not follow the & other;Ancestors & throughout;Their fate.Domestic office furniture brand, is competing with foreign high-end brands, from product development, design to the brand construction, and even quietly to experience type terminal area instead of warehouse type terminal, we are delighted to see that the added value of domestic office furniture industry is constantly increasing, resulting in price substantially.Although sales promotion season & throughout;Price & throughout;Also happen from time to tome, butThis does not affect the values of office furniture market as a whole.
In fact, & other;Price & throughout;With & other;Brand value & throughout;There is no substantial contradiction.In a mature market, every enterprise has the responsibility to be in at the same time, to reduce costs and increase the value of products, and & other;Price & throughout;, from another Angle to think, it is the form.In the face of increasingly complex market environment at home and abroad, the enterprise adopt what method pursuit of profit is kill, ostrich policy?Or build evergreen inheritance, century-oldStore, the brand road?This is in the front of each enterprise inevitable question, that is also deeply thinking about the scientific management level of domestic entrepreneurs.