The moment, the Internet forOffice furnitureIndustry is getting bigger and bigger, a lot of ShanghaiOffice furnitureEnterprises began to expand online channels, but some companies still put the line as the focus, three kinds of survival mode gradually highlights.   Hard line type   Although public at ease, what Internet plus, the spirit of the Internet all over the world to fly, this kind of enterprise completely ignored, in their line of work. They are busy with the development of marketable products; busy to participate in the exhibition, looking for distributors; busy around the shop. A furniture company responsible person said, busy to have no time to surf the internet. What's he doing? He got into the shop and was busy working with the workers to solve the technical problems. The marketing background of the person in charge, realized that the product quality is the first, the flowers and grass that the Internet, with his business did not really relationship.   Buried line, hardworking get right on the job is not only small businesses, large enterprises completely disregarded the Internet thinking, adhere to their traditional route, there are plenty of such people. Many companies to abandon the so-called Internet thinking, concentrate on the line under the business.   Online by leaps and bounds   To say that the success of the line, and can not cover up the brilliant glory of online business. The industry know, in recent years, the Internet has emerged a number of new brands, they achieved a remarkable breakthrough from scratch, the annual sales of hundreds of millions of. And traditional furniture enterprises, there are good Internet sales performance.   Did not enter the industry perspective, there are a large number of grass-roots type of furniture enterprises, the Internet to achieve their entrepreneurial dream. Sales success on the Internet, both to the low quality and low cost to win the business, such as certaindeskChair furniture professional village like, furniture artist, as some do not seek breakthrough in the number, but staggering profits of the enterprises, they rely on private custom win, also found their ideal customer base; there are a number of enterprises on the Internet sales of high-end furniture, the ideal performance. Online sales by leaps and bounds a lot of examples, online big market is being successfully developed a small number of enterprises. Online sales of many problems, progress is not small, this is the fact that.   The line type.   Admittedly, with the development of Internet and the development of marketing channels, online and offline and promote each other, go hand in hand is possible. Recently, beauty Lele will get listed company Dongyirisheng $12.8 million investment news was announced to the world, shows the home decoration enterprise for online website and offline experience pattern recognition; in Shanghai started a mahogany online sales enterprise, at the beginning of this year continue to split at the seams experience store. Insiders said that the construction of the online sales success of some pure online company, actively raise underlined in store experience, the investment is generous. Shanghai Zhimei Office Furniture Co., Ltd. continue to occupy the Shanghai furniture in the central business district, the aggressive momentum, help people do not pay close attention to.   Indeed, three kinds of enterprise survival mode, they run parallel, have their own good prospects. Office furniture enterprises in the face of the impact of the new things and new to starting from the enterprise operation, do a good job planning, in order to in the fierce competition in the industry can live for a long time.