In the current office furniture industry has always been who pays anyone can get the goods, such a development model for the initial occupation of the enterprise market is very good. But for dealers, targeting narrow range, or because too broad, but not for consumers.
If you want to increase sales of shopping malls, office furniture brand positioning and marketing is the key.
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in the financial crisis, the office furniture market has been greatly affected, and dealers of all kinds of huge expenditure or ever, many dealers have been in the life and death. Under such economic pressures of office furniture marketing strategy is very important.
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nowadays there are no longer just the agent dealers have begun a brand, but according to consumer groups, select multiple brand agency, but a number of agents required for office furniture brand costs more, does not necessarily produce results very satisfactory.
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office furniture brand management, brand choice is fateful, multiple brand management can not be blindly into it. Select office furniture brand focusing on complementary, such as product design, price, quality, and consumer groups to form a complementary. We can not be blind to choose, not only a waste of resources, they can not produce any effect.
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Acting number of office furniture brands need to understand its agent, brand positioning and customer groups are targeted, to see whether they have complementarities between agents of the brand.
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such as customer base where Agent office furniture brand is directed to the social elite, high-income sectors of the population, other office furniture brand positioning also true that the best proxy for the high-end customer base. If one brand desk, office sofa in the peer class is best, and that other brands of office furniture and office chairs office wall selectable classes are doing the best in the industry so that you have a very good complementary. At the same time meet the needs of the customer base products, in terms of expansion of the channel has also brought greater market advantage. & Nbsp;