office chairs, English office chair, a narrow definition refers to the person for the desktop to work in a sitting position We sat in chairs, defined broadly as chair for all offices, including staff chairs, conference chairs, guest chairs, training chairs.
from material view, can be divided into: leather office chair, fabric office chairs, mesh office chairs, plastic office chairs from the use of type, can be divided into: chairs, work chairs, staff chair, director chairs, conference chairs, parlor chairs from using the occasion, the main office, open staff offices, meeting rooms, reading room, library, a training room, laboratory, staff quarters and other
office chairs consumption is mainly concentrated in three groups: First, enterprises purchase; Second, the government procurement; the third is the school procurement; Fourth, the average home. But the current government procurement share is not big enough, not enough to regulate in some areas, mainly in the corporate purchase, accounting for the main force.
currently on office chairs problems are: lack of scientific marketing strategies. Embodied in the marketing, marketing, channel management, logistics, service, vendor relationships and other marketing issues lack a long-term, stable strategic and scientific guidance.
phenomenon: many brands, disorderly market competition, obvious regional characteristics, and other features.
phenomena: the low-end production, the production base for foreign companies.
Three phenomena: the design capacity is generally low, most rely on plagiarism.
phenomenon IV: shoddy products hit the market environment.
phenomenon five: eco-friendly chair, the development is not enough.