December 5, 2014, Guangzhou Design Week kicked off. As during Design Week is an important awards & mdash; & mdash; 2014 & ldquo; Cotton Tree Award & rdquo; held awards ceremony in December 7, in which a total of 39 enterprises 53 products have & ldquo; 2014 Cotton Tree Award & mdash; Product Design Award & rdquo; , 7 award-winning products become home building materials, sanitary products, a large area of ​​local brands winning, award-winning products accounted for 36%. This is the first domestic brands of home building materials collective participation Cotton Tree Award, under the status quo brand concentration is low, product homogeneity serious industries, corporate restructuring designed to be the end result, Cotton Tree Award 2014 reflect the domestic industry & ldquo; brand of & rdquo; a collective attempt to compete with the transition.

first play a leading role

winning 7 become home building products

with the previous emphasize & ldquo; Design & rdquo; in comparison, the organizers said that the 2014 Cotton Tree Award will be selected based on the standard set for the & ldquo; importance to society & rdquo ;, able to focus on product to the community, for industrial development. Selection of product categories from the previous covers & ldquo; household goods, furniture, lamps, electronic communication products, health and medical supplies, consumer appliances, office equipment, clothing, jewelry, transportation, public facilities, production equipment, public facilities & rdquo; etc. wide range of areas, adjusted to & ldquo; electronic products, daily necessities, decoration materials, furniture, kitchen, lighting, doors and windows Hardware & rdquo; focus on home based building materials.

Netease home of 53 award-winning products are classified, including home building for 38, 71% of the total number of winners. Main types of products for the furniture (office chairs, dining tables, chairs, children's bed), sanitary products (shower, toilet, bathroom cabinet, bathtub, shower, faucet), building materials (flooring, wooden doors, steel doors, wardrobe, integrated kitchen , tiles, lighting), the remaining 30% of the award-winning product types are concentrated in electrical appliances (refrigerators, washing machines, elevators, air purifier), household items (tableware, tea, mop).

This is the Cotton Tree Award was founded, the first home building products play a leading role. 2013 Cotton Tree Award 16 Year Award winners, only two products for the furniture; in 2012 there is only one item of furniture and a lighting product is eligible for this award.

36% winning products for sanitary products

local brand of high-profile push & ldquo; original design & rdquo;

Netease household statistics, the award-winning products, Tao Wei products accounted for 15 of 20 products, accounting 36% of all award-winning products. Of which only one international brand products, and the remaining 19 products are domestic brands, including Wrigley, constant cleaning, Faenza, Anwar, Frank, SSWW, beacons, Yu, Cheng Lin Gao Bao, HSBC Dili Lang, Franta, health products, Allogny. This 15 bathroom brands are the most well-known brands, and the first election Cotton Tree Award. Compared with the previous domestic brands for the first time participate in the selection of such a large scale.

in the shortlist, the proportion of mainland China more than 70%, the main designer drawn up domestic designers.

Design Week opening day, reporters at the scene Netease home visits found in the home hall bathroom brands have taken advantage of a lot of products that do focus on winning as a brand impressions. In the first floor Hall 2 Booth HM26, a constant clean bathroom Winners & ldquo; Yu Jie shower & rdquo; attracted a lot of dealers and consumers come to the consultation to watch, as the designer of this product to the scene Zhu Yongsheng customers to introduce their work; and on the other side of Leroy HM17, the same designer Lu as busy as Wrigley's two series of sanitary products to explain.

more you read the & ldquo; local sanitary ware brand PARTICIPATING Cotton Tree Award rewarding & rdquo; this article, You may also be interested in reading the following:

1, living room design: back to nature fresh 14 living room enjoy

2, entrance design highlights: door the first 40 sets of entrance landscape case histories

3, classic decoration case: inventory logs users favorite style decoration list the top 20

4, storage Products recommended: small apartment worry not help Hello corners clever use storage

5, living room backdrop design: walls have something to say in Fig. 14 to read the living room backdrop

6, renovation of knowledge: 22 species decor full interpretation to see which style suits you best 1 2 Next> total 2