Recently, one of the largest collection of stationery integrated furniture manufacturers in the world, KOKUYO Kokuyo Kokuyo Group's KOKUKYO furniture held a new conference in the commodity Kokuyo Beijing exhibition hall. In this conference, Kokuyo Furniture Trading (Shanghai) Co., Ltd. officially changed its name to Kokuyo Furniture (China) Co., Ltd., Kokuyo products and services in addition to covering Beijing, Shanghai, Guangzhou and other areas outside the rapid economic development will extend inland . At the same meeting also announced a new office chair ENTRY screen and new work place PRESENCEⅡ.

talk renamed, director Kokuyo Furniture (China) Co., Ltd. & middot; general manager, Kokuyo decoration technology (Shanghai) Co., Ltd. Chairman & middot; Mr. Konishi, General Manager mentioned there are two main reasons, the first is the business It expanded. The original company name contains & ldquo; Trading & rdquo; the word is removed when the name change because: the future direction of the country reputation is not just a furniture sales company, but continue to promote the development of furniture industry in China, as Chinese consumption bring richer, more humane products.

followed in order to show expanding coverage area. The original company name limited & ldquo; Shanghai & rdquo; range, this change is & ldquo; China & rdquo; later, the coverage area of ​​Kokuyo in addition to outside Shanghai, Beijing, Guangzhou and other cities, including the rapid economic development of the inland cities, including most other areas of China will be in the service area of ​​the country's reputation. Of course, if you simply change the company name, but no substantive action is meaningless. Kokuyo Furniture in the three years before, in order to comply with the new company name contained meaning, in all aspects of human and material resources, IT technologies have increased the investment.

It is understood that Kokuyo founded in 1905 in Japan. The earliest is from the manufacturing front of the book, gradually extended to stationery, paper products production and sales. Since 1960 began to get involved in sales of office furniture. Kokuyo Group & ldquo; stationery industry & rdquo;, & ldquo; furniture industry & rdquo;, & ldquo; online shopping retail & rdquo;? 3 big business as a pillar, 2011. Group sales reached 21.8 billion yuan, number of employees reached 6,000. Kokuyo constant pursuit of high-quality products, but also gained consumer recognition in Japan can be said to be a household name. Today, the country's reputation on the strengthening of the industry chain linkage, to adopt a flexible operation, timely research and development, continue to advance forward to meet customer needs for the purpose of production and services.

2003, the country's reputation into China, established Kokuyo Furniture Trading (Shanghai) Co., Ltd. As the business has grown, the current total of 51 agency-funded enterprises accounted for about 40% of customers than the. North China where 25%, 50%, East China, South China 15%, 10% inland. Kokuyo Furniture prospect that the huge inland China will be the focus of future development, and therefore the entire Chinese mainland market as its goal, the company name change, but also show the world Kokuyo business expectations for the future with confidence.

Kokuyo Furniture hoped that in the future China market, the establishment of strategic product development and business system, adhering to the & ldquo; PEOPLE + DESIGN & rdquo; product design philosophy, dedicated to the design, development and production of a variety of user-friendly, high-quality office furniture .

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