& Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Chinese furniture industry has experienced 30 years of development, the gradual awakening of old old brand enterprises, firms in the marketing channels will become more diverse. The market is changing, the terminal is changing, manufacturers have to change. Furniture companies have not only satisfied with the role of the manufacturer, the platform is now store operator, possible future business that you are going to build on this platform and serves as operator, personally do of sale terminals, but the country has not really existing models come to the end.
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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; is now facing mode, the industry how to upgrade how to break, this is the furniture enterprise development stage itself bound to occur. Vendors step to end the dream is slowly transformed into reality. In & ldquo; channel is king, end winning & rdquo; era, the fastest, the most extensive end-user-oriented, so that vendors and channel partners who have the blood boiling.
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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; changes in consumer behavior, choice of goods are changing the pattern of China's furniture industry channels; channels gradually from city to urban areas, rural areas sink. In recent years, many companies will own the city as the main battlefield. But the city seems to have become excessive competition & ldquo; & rdquo ;, the Red Sea, the return on investment is decreasing. Urban areas, rural areas, has become the choice of many companies; zero-order channels favored by the business. The so-called zero-order channel is the business to sell products directly to consumers, not through the intermediate links. Enterprises where the products sold to consumers, and that is the Internet.
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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; enterprises should in-depth understanding of these trends, adjusting the organizational structure of enterprises to adapt to this change, according to the actual situation of enterprises to create a unique marketing channel mix. The only way to get in the changing market initiative, to create maximum profit.
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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Second, China diversification strategy furniture industry terminal channels
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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp ; & nbsp; around manufacturers, distributors and end distributors, Chinese furniture terminal channel pattern in recent years can be described as fast, especially the fierce competition among local furniture sector to increasingly complex market environment brings many new channels variable. We believe that the next few years, furniture manufacturers in the channel selection will be more diversified.
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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; the future of the furniture industry channels guess: a shopping and leisure complex. Implementation of commercial real estate directly to marketers and manufacturers, there is no concept of landlords; Second, supermarket. No matter what time, low-cost, large, persistence is the key to success in the profitability; Third, the network platform, convenient, widely favored by the younger generation the way; four museum (living museum). Industry research single product structure for consumer demand, strong purpose; Fourth, dealers uprising. Model for the future, it is an integrated element of the heritage, the rent is not high. The supermarket network, museum, CBD together. Such as red apple museum mode, Qumei network marketing model, Federation becomes the exclusive agent for the city joined a number of common business model, JSWB in Pazhou Exhibition core area to create a never-ending Museum collection exhibition and retail in-one .
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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; diversified channels, flat has become the inevitable pattern of local enterprises, rely on a single channel era of winning the past. In an increasingly competitive, buyer-driven market, companies should not only get cost advantage through channel flat, must also strengthen the understanding and control of the target market through the realization of flat channels, enhance the competitiveness of enterprises. Circulation marketing channel is planning tasks traditionally is at the right time, the right amount of product to the appropriate point of sale, and display an appropriate manner, the product presents the eyes of consumers in the target market, to facilitate the consumers to buy diversified marketing model also further promote the sound development of competition.
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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; three future stores, manufacturers, distributors and consumers of the industrial chain win-win model conjecture
& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; with the development of China's furniture industry, the industrial chain gradually into the production of raw materials, finished products, and marketing and other aspects. These links usually done by different manufacturers and distributors, suppliers of raw materials and finished goods manufacturers, while there is a cooperative relationship between the dealer and constraints. As the financial crisis spread to the furniture industry, the whole industry chain, the industry is more than ever aware of the importance of the cooperation between the upstream and downstream enterprises. & Nbsp;