In 2009 the beginning of summer, in the shadow of the financial crisis has not yet dispersed the, the city of Dusseldorf, Germany, vice mayor of Santa Cruz once again came to China. Although he has micro temples white, but spirited. In the face of the "China Daily" reporters, Cruz, bluntly pointed out that the Chinese enterprises in the difficulties of operating in Europe: Dusseldorf was German steel center, but also in western Germany a administrative center. For many companies, especially for small and medium sized enterprises in China, it is difficult to adapt to the local market structure in Europe. Their products and services in Germany and even in Europe have a good market prospects, but they need to guide the basic information and market positioning."
As the capital of the German state of North Rhine Westphalia, Dusseldorf is located in the center of the Ruhr Industrial area. This is known as Ruhr "desk" of the city, with convenient transportation and preferential tax policy has attracted, including China Minmetals Group, the world more than 5000 foreign companies settled in. Vice mayor Cruz to the China joint business reporter recommended the city's eight major industries. The precious information that he provides is bound to become an important direction of Chinese enterprises in Europe.
　　
^ ^ ^ ^ ^ ^ Exhibition
　　
As one of the most important exhibitions in the world, Dusseldorf is hosting 40 major international professional exhibitions. Each year more than 3 million international exhibitors came to this exhibition, from around the world to this understanding of the latest market research and innovation exhibition visitors about 220 million. The most important exhibitions include drupa, Interpack, MEDICA, boot, Inedo fashion show, wire, Tube and Rehacare show. Among them, the proportion of foreign exhibitors in the exhibition is about 58%. In recent years, there are more and more Chinese enterprises to the successful participation of Dusseldorf.
　　
^ ^ ^ ^ ^ ^ industrial and trade
　　
Dusseldorf is one of Germany's most important trade centers, with a total of 2500 wholesale companies and 4100 retail enterprises. Numerous large German and international trading companies such as Metro Group, ThyssenKrupp services company, electronic partner, Salzgitter steel trade, Mitsubishi, Mitsui and beauty of the company are located here.
In addition, many military industrial enterprises, the group headquarters is also located in the city of Dusseldorf, for example, Thyssen Krupp, SMS Demag, Degussa, metallurgical Corp of China, China Minmetals Corporation and Wuhan Iron and steel (Group) company.
　　
^ ^ ^ ^, information technology and Telecommunications media ^ ^
　　
By virtue of the advantages of 1500 enterprises and 24000 jobs, Dusseldorf has become the dominant type of information and communication technology industry base. Germany's largest mobile communications company Vodafone and E-Plus's headquarters are located in the city. More than 40 network operators in Dusseldorf with branches, and from here to control the local or the whole of Germany's business activities. Mobile phone and network equipment suppliers such as NOKIA and Ericsson, the company's German headquarters also located in the city. In addition, the European headquarters of HUAWEI technology, as well as the Zte Corp also choose to coordinate their activities throughout the European business.
　　
^ ^ ^ ^ ^ ^ ad
　　
Dusseldorf's advertising industry ranks first in the whole of germany. It offers studio, film production, model Introduction Company, photographers, graphic designers, booth builders, and printing plants for the production of advertising. The city has gathered more than 1000 advertising companies, including Germany's three largest advertising company: BBDO, Grey and Publicis company. The most important foreign advertising companies have offices here, such as Ogilvy (Ogilvy&Mather), Hakuhodo and Dentsu Inc.
　　
^ ^ ^ ^ ^ ^ in life science
　　
Dusseldorf is the center of the biotechnology industry gathered in BioRiver, and is also an important base for the future industry in western Germany. In the city, there are more than 50 Life science companies, there are a large number of suppliers and service providers. Henie Heinrich is famous for his life science research, and is also one of the most successful universities in the world. Covers an area of 21000 square meters of Dusseldorf Life Sciences Center adjacent to the university campus, the center for start-ups in the newly established and has been based on the market the company to provide a complete laboratory facilities and office space.
　　
^ ^ ^ ^ ^ ^ Fashion Center
　　
Dusseldorf and Milan, Paris, Florence belong to the world's top fashion base. Each year, more than 23 people will be here to understand the audience of men and women fashion, wedding dresses and evening wear, underwear, procurement, shoes and leather products, cosmetics and hair care products in the field of international latest creation and latest trends.
　　
^ ^ ^ ^ ^ ^ advice
　　
In Germany 20 most important law firm, there are 13 firms will be the headquarters or branch set up in the state capital Dusseldorf. Including A.T.Kearney, McKinsey, Deloitte&Touch and PwC, including a large number of accounting firms and consulting company have a special liking for Dusseldorf. Because, as the base of many large group headquarters, Dusseldorf can provide consulting company and law firms to obtain industrial customers and into the economic region of the convenient channel.
　　
^ ^ ^ ^ ^ ^ bank base
　　
Dusseldorf is the second most important base in the field of Finance and banking in Germany. All the major German and international banks and financial services companies have offices in Dusseldorf. Banks from China are also here to provide services to their private or business customers.