David Domoney – Hartman UK’s celebrity designer

the armrests, really getting a feel for the different designs out there.”

ekonglong office executive chair

This first-hand market research was coupled with extensive reference to existing garden furniture trends – the final collection boasting a blend of functionality and design for optimum comfort.

Indeed, David’s use of aluminium for the Celtic range reflects both the material’s more reasonable pricing in recent times and its versatility in terms of design. “I was inspired to create the Celtic pattern in aluminium to offer a more intricate design on furniture that has in the past been traditionally lace or floral,” says David.
“Its fluid movement of intertwining branches and trailing leaves forms an elaborate pattern which is not only attractive but supports the back in its entirety.”

The range comprises four- and six-seat round and rectangular sets for al fresco dining, in addition to a more compact bistro set, suitable for two.

In the same vein, David’s principal concern for the Lattice range was to consult and modify existing furniture designs for purpose. “While there are some beautiful rattan designs out there, they are commonly associated with conservatory furniture, while I really wanted to identify the range specifically as exterior furniture,” David says.

“After scanning holiday brochures, examining beach and boardwalk furniture, I realised the key point of comparison was the closeness of the weave. For this reason, I decided to open up the weave of the Lattice range to make it more transparent, with ceramic table-tops in neutral tones to offset it.”
David was pleased and encouraged by Hartman’s receptiveness to these final designs, commenting: “I’ve built up a close relationship with Hartman over the years, and I’ve been overwhelmed by the support the team have shown.”

Equally, Hartman speaks highly of David’s professionalism and ingenuity: “He’s a serious horticulturist, with immense passion and creativity for everything to do with outdoor living,” says Hartman UK’s Paul Facey.
“He was a good match for us as we look to further build our brand with the consumer market.”

Certainly, the designs have fared very well thus far and – with both ranges being sold in over 20 stores – have a great deal of potential.

The success of this outdoor furniture range, and others of its ilk, might be attributed to the growing demand for patio furniture to maximise use of compact urban outside spaces, but is surely also reflective of a more widespread shift in the British public’s perception of outdoor living.