This BBS by Edimotion President Fabrizio Todeschini host, the rise of new technology, audience demand changes in relationship between consumers and products, in the era of consumers increasingly become the center of decision making, speak customized is that possible? 

 

Mauro Spinelli worldwide offices and custom-made furniture market 

Milan industrial research center, a senior expert Mauro Spinelli mainly expounds several meanings of custom furniture, he said actually now customized furniture is a kind of horizontal furniture business, can meet the needs of different kinds, and now most of the furniture enterprises usually according to the characteristics of the enterprise, will be customized focus on one or two products division. But the acquisition of different areas of the enterprise in the past few years, in order to expand product variety, improve product competitiveness. 

 

According to milan industrial research center analysis, custom furniture market in 2015 with 8% came from the office furniture, and in order to change the room number will increase dramatically in 2016, 2017, customized aggravate the main growth areas in North America, the Middle East and Africa. Main export countries for China, because 22% of Chinese furniture enterprises have begun to customized service transformation. 

 

 

Small age He Dawei: after 90, the office design 

Furniture design director greatly He Dawei share the theme of tiny times after the 90 office design. Is accompanied by a smartphone growth after 90 generations, and they have become the workplace. Intelligent mobile Internet changed their ways of thinking, leading them to pursue different life and ultimately change the design of modern custom office. His office he had done in recent years, the project as an example explained the 90 office design concept: after their needs; Their tastes; Their future. To sum up, after the 90 environmental recreational space is greater than the authority of office space. And the custom is not only refers to the furniture, the space also can be customized, custom, custom time and so on. With the change of the new technical means and way of working, virtual reality technology to build the future of telecommuting will also can be seen everywhere. 

 

 

Jean - Paul Fournier perspective from European designers and companies 

 

"Furniture culture" edit Jean - Paul Fournier when it comes to customized the word, by Stan Davis in 1987, Joseph Pine1993 years in his book reference, makes for people familiar with the word. Custom is refers to the products meet the needs of each customer, at the same time can still be mass production. Customized to meet the needs of each customer in Europe, but also can efficiently production. Although the flexible manufacturing system have made it possible to customize, but customers are the real driving force. Today is the theme of the custom office, office concept is usually create together, in order to determine the company can help employees work, the need of employees, views and feelings will be involved in consideration. 

Product design method is also affected: customization needs to be integrated into the product. This is no longer the terminal product design, but design a definition of various product solutions platform. Designers also need to create tools to face the customers. Is the most important problems in the standardization and balance on the customer choice. 

 

 

Services to Rob Kirkbride perspective from North America 

Rob Kirkbride said actually very common, customized for interior decoration need it; The factory have the tools to complete it; To say "no" no one of potential business opportunities. Rob StudioWise, for instance, a small customized companies in the United States, how they through customized making use of space is not available. There has been a lot of furniture enterprises in the United States to start to provide customized services, you can think of, we can do it. The emergence of technology make customization is more common. 

 

 

Progetto CMR business development manager for Alessandro Roj 

Progetto CMR business development manager for Alessandro Roj introduces his own company, his company was established in Italy construction company aims to put people in the center of the building process, both aesthetic and function in the design. "People-centered" design approach, the starting point is to understand "customer/end users" requirements. And he by introducing a case to explain his company he thought custom, he thought the analysis of customer needs is the starting point of ordering space. The diversification of space, including open space, private space and informal space. Diversification of space for the design of a flexible and open area to provide possible, with clear functional area in this region, interactive path, the public and personal space. 

 

 

China building network operations director with stylist tsao chung has published a summary statement, will be made before all of you here, a spokesman for the integration, and the media group introduced the tracking report. 

 

The last tache was the highlight of the BBS, a speech of your guest sit together, exchange experiences with each other. 

Jean - Paul: I think the foreign market and Chinese market is no different, because demand is not from a terminal but from demand. 

Alessandro Roj: for start-up companies, Internet companies, in particular, they may not need a lot of money but the talented person. Good work environment is likely to be a great magic weapon to attract talent. 

He Dawei: usually when it comes to custom will think of you, bosses want their products especially on the one hand, on the one hand, to save money, in fact this is not a contradiction, because the designer do the environmental design is to solve the problem, not all customization is customized, but where the need to have qualities to custom, the cost savings of time saving, it is the responsibility of the designer, and customization in the Chinese market can go on.