Custom office furniture development "pain points" three
hits:697With the growing demand for personalized consumer, China's custom furniture industry has been an unprecedented development, more and more companies have to enter the custom home market. Looking at today's custom home market, space utilization and design personalized to become the biggest reason to attract consumers. But on the road, a lot of problems gradually exposed.
Advantages two:
Improve the space utilization
Compared to finished furniture, custom home products, the biggest advantage is the efficient use of space. High prices, making small Huxing become the main force in the real estate market. How to make full use of space, for many families are a big problem to be solved. For custom home, not only can make more efficient use of conventional space, for some of the previously difficult to be used in space can also be “ and the decay of the magic ”. Liang Youzhu or space alien, for example, multilateral angle, diamond shaped, if not the custom furniture and space utilization rate will be very low, sometimes even put the bed what other furniture are not many family room, so a lot of space are null and void space. With the aid of custom, almost all of the idle space in the home can be fully utilized.
Meet the individual needs
After many years of development, the current custom home in the design of more mature. Customized products from the category, the custom furniture is no longer just a custom color, size and shape. In the pursuit of personalized moment, the market of custom furniture, there are a variety of styles, themes of custom. Specific to the Chinese, English, French, American, Korean and almost all Home Furnishing style, present in the list can be customized. In addition, including Luxuries delivery, Holike, customized brand, also introduced the concept of customized theme. Each subject has a large number of styles and styles. Through such a custom theme can will create a home of Chinese Zen space, can also be home to build into the sunny beaches of the Mediterranean style, can also be home to build into the spring garden space.
In addition to the diversification of the style and the main body, the customization of personalized furniture is also reflected in its function. In addition to not only to meet the consumer's personalized aesthetic needs, compared to finished furniture, custom home products are also more personalized features. To customize the wardrobe, for example, including clothes, pants, skirts, hats, socks, belt, tie, etc, and all of the clothes and accessories can have exclusive storage space, which will not only look neat and convenient access. In addition, custom home products can also be given more humanized design details, for example, according to the owners of height and living habits, customize the corresponding cabinet height, trousers rack height or add a special dress frame.
Pain points three:
Installation error rate is high
Custom furniture, design and installation are the most important two links. Chen Zhiwen revealed that the current custom market, some small brands are not many orders, in order to save the budget will be hired to install the master or other brands to share a common installation. In this case, due to the lack of necessary training to install the master, there is no strict uniform installation and acceptance standards, so many consumers and businesses will be due to the installation of a variety of problems arising from the dispute. Because the custom furniture is different from the finished furniture, the board and the board of the row of different, but the shape is similar, a little not careful, hole to play the wrong or the wrong, and it is not solid and not pretty. Even more terrible is that, for the custom furniture, once the installation process in the case of damage, the next thing to face is “ only repair the ” the industry unspoken rules. Due to the uniqueness of the custom furniture, furniture every detail are according to customer demand, in case of a problem back to the manufacturer is tantamount to waste, so even if the new consumption nor the custom furniture into the consumption behavior of seven days return column.
Production can not keep up with the sales
Double 11 buying special children's room, to February of the following year was long overdue, not only delayed the move to the new premises, but also to live in Panyu of Mr. Liu missed scheduled to stay in new homes. For the custom industry, such as Mr. Liu has suffered delays in delivery of consumers are not in a few. Therefore, when the national day, the double 11 after such a promotional node, can be seen on the Internet to customize the delivery period of the company focused on non guaranteed delivery. Why customization enterprises frequently encountered delay in delivery door? In this regard, senior insiders introduced said, due to the custom of the rapid development of the industry, and now many manufacturers of production capacity is not from the sales, then there is the awkward situation of manufacturer is dragged for industry. Many manufacturers do not attach importance to the ratio between its own production and sales, blind expansion, every holiday promotion vigorously, war terminal market, to grab market share. As a result, dealers around alone, orders to factories will come! Manufacturers production capacity to keep up with orders, production cycle serious postponed, not only consumers complain, around the dealers is incessantly of complain of suffering. At the same time, due to the intensive promotion of the terminal, will make a lot of manufacturers to think of ways to save transportation costs. Packaging of casual, coupled with the poor quality of logistics, improper handling process, custom furniture makes the disfigurement in the transport, to exchange, making delivery delay further.
Scale, design, and many other issues
Due to the unreasonable design of the cabinet body, resulting in the cloakroom is only half open; panel cabinets, custom smooth, to send the goods has several of the pieces are frosted & hellip; & hellip; custom furniture of high error rate not only plagued consumers, in fact also plagued manufacturers custom. It seems the product delivery is still in charge of the design Zhiwen, custom furniture the most error prone mainly the following three places: first is the scale is not accurate; secondly is the unreasonable design; again is production and delivery process is imprecise. The scale is not accurate, may lead to the embedded cabinet installation is not to go in or the gap between the cabinet and the wall is too large problem. Design is not reasonable, doors or drawer etc.; although most of the custom brand has entered the era of digital production, but monitoring process if not in place, the consignor will put a plate to B's, and lead to two period for the same time delay. However, in contrast, the greater the brand's error rate is lower, the smaller the brand, the more error prone. The reason is mainly due to the rapid customization market development, professional custom designer talent in short supply, a good designer towards the strength of the brand, some small brand custom design strength, but hard, error is unavoidable.
From the current point of view, custom home market is becoming more and more popular. Custom wardrobe brand if you want to in the custom home market grab more shares, the need to eliminate the above three pain.