Eco-ego group Jinhe door Development Technology Co. Ltd 161000
preface
With the rapid development of economy, the rise of a large number of office buildings to promote the demand for office furniture, and office furniture to become an important branch of the furniture industry. Changes in the structure of raw materials, process structure, technical equipment and professional production, promote the rapid development of the office furniture industry. With the office furniture market demand increased dramatically and the varieties, styles and demand to the diversified development, production of office furniture in the structure of raw materials, process structure, technology and equipment, component specialization have undergone fundamental changes.
Office furniture enterprise design and sales status
At present, China's office furniture has formed a professional production, continuous improvement in the level of production technology, product gradually form a variety of categories, a variety of situation, the level of office furniture technology and design level. Office furniture enterprises have a huge production base, production office series of integrated products, each enterprise has the strengths of each enterprise. In general, chair, sofa products for collaboration factory production mode of production and business of their strengths and weaknesses, the author introduces several quite influence of office furniture business, bamboo office furniture manufacturers to follow and learn from, while avoiding disadvantages. When the United States to the class and class the chairs for the best products, the production of "APEC" with the meeting of heads of state. The main marketing mode for direct sales, the franchisor, the effect of the two kinds of good harvest. The main customers for financial systems, telecommunications systems, well-known foreign enterprises, such as large-scale Multi-National Corporation, government projects. Aurora is Taiwan's brand of office furniture, steel office furniture is its strong points, is the office furniture industry took the lead in the introduction of ERP software implementation of the internal management of enterprises. The main marketing methods for direct sales, dealers basically is not located in the Chinese market, there are thousands of marketing team, main customers: the Taiwan Affairs Office of the State Council, the Shanghai municipal government, the people's Bank of China, China Telecom, China National Petroleum, China Huadian, Citibank, the Central Television station, IBM, Ge, LG, P & G group, Microsoft, Lenovo Group, Sina, Baidu, Peking University, Central Academy of fine arts, Wal Mart, Nokia, Sony, Coca Cola, KFC, and other well-known enterprises. Shengao office furniture industry independent research and development of a benchmarking, Sunon adhere to the "internal and external pin simultaneously, direct distribution together," the principle of, at present domestic network has spread all over the national second tier cities above. Has been set up in Beijing, Shanghai, Hangzhou, Guangzhou and the surrounding area of direct marketing branch, the owner is the boss of the responsibility center model, other areas of the brand authorized way. These two models complement each other, complement each other, is the future of the field of office furniture, the most promising and competitive sales model. Rong industry products are mainly plate, high-grade decorative panel, office furniture, civil furniture, hotels complete sets of furniture, cabinet, sofa, floor, hardware accessories, new zero emissions environment-friendly building materials, products are exported to developed countries in Europe and the United States and Australia, South Africa and Southeast Asia and other international markets, in the recent Guangzhou office furniture exhibition launched the first bamboo series of office furniture, and get the prize. Ryobi entered the China market is later than the Sinian, similarity and its production and sales of products with Aurora, steel, Ping Fengchang strengths, paint products is weak, as many foreign co production. A variety of screen to the original, but in the mainland marketing management (the main backbone in Malaysia), promotion, performance impact is far less than that in Aurora. Foshan Richang otherwise represented as "Tribunal" series of products; Zhao Chun as chair of stage of the top class in a kindergarten, conference table series, almost every furniture exhibition, have won the gold medal; smooth main products stickers, good quality, low price; file name the main products for the screen class, the price is low; gorgeous strengths of products for class chair.
Two. Bamboo office furniture target market
Market demand from the state government agencies, banks, enterprises and institutions and other high-end groups of users. The production of office furniture manufacturers about tens of thousands of, 63% for small processing plants, supplies the low end of the retail market; 32% of medium-sized furniture factory, mainly supplies around the city of furniture shopping malls for the scene of small and medium enterprises purchase; but as government agencies, large enterprises and top 500 enterprises such high-end customers, their rules and regulations and procurement processes and demand, are not allowed to single or a few people go to furniture stores to buy products, so the remaining 5% of large brand furniture factory is the allocation of the market demand. These manufacturers are mainly distributed in Guangdong, Shanghai, Beijing and other places, to provide high-end customers from the CAD graphic design, 3D effect diagram display, product installation and after-sales warranty and other full range of services. Market demand mainly depends on the following factors:
(1) National policy. For example: the economic crisis in 2008, the country to boost domestic demand, the next five years of planning ahead of schedule, so to build a lot of new departments, increased market demand.
(2) industrial structure change. For example: China Unicom, telecom, Netcom's split restructuring, after the adjustment of the business from LOGO to business scope has changed, the reconstruction of the business hall to increase market demand.
(3) enterprise development. For example: the Bank of China in 2007 took the lead in the country to launch the personal financial center, reduce business outlets within closed counter, face to face increased open service area and VIP areas of financial management, demand for each of the outlets of the products in 20 ~ 30 million, only in Shandong Province have nearly 50 million market demand.
(4) opportunities for special events. For example: the Olympic Games, the National Games held, for the office accessory products industry provides great market demand, development opportunities. For example: Cathay Pacific direct selling is more successful, the Zhongnanhai, the central political commissar of the Great Hall of the people, etc. are the representative section. The production of sofa chair, hotel suite supporting quality is very good. Kinwai in Guangzhou telecom systems, financial systems, senior office has a considerable customer base, but the domestic market is not much. Both high-end market and low-end market, the current office furniture materials not than civil furniture, mostly particleboard, MDF and a handful of Manchurian ash or oak. And bamboo office furniture if inroads into the office furniture market, due to the complexity of the raw material processing operations caused by materials are very expensive, resulting in bamboo office furniture producer price is high, so the target market of bamboo office furniture should be the high-end customers. Relying on the environmental protection of bamboo materials, as well as the government and other departments of the strong support, bamboo office furniture will be in the high-end market in the office furniture to a cup of soup".
Three. Domestic and international famous office furniture enterprises
In the office system furniture parts roughly: office chair, desk, conference table, desk, document cabinet, sofa, office screen. Also some special places for the use of furniture such as: library furniture, school furniture, medical furniture, furniture design, furniture 13 court, commercial space furniture, furniture, etc.. The world famous office furniture company has: HAWORTH, HERMANMILLER, FANTONI, VITRA, KNOLL, STEELCASE, SAMAS, BIGLA. The well-known office furniture company, the aurora: lizhiyanghang, America, etc.. Even if the world's largest office furniture company cannot include all kinds of office furniture, bamboo office furniture enterprises must for bamboo characteristics, national policy and marketing channels, such as various factors of bamboo office furniture types of in-depth analysis. The "material replacing method", "development of new material component method", on the surface, special places to use furniture easier to use bamboo materials. For example: France Chanel and many other luxury brands of straight battalion store props use of bamboo materials. Of course, with the increase in the concept of environmental protection propaganda, bamboo office furniture will be in the market share of more and more. Four. Analysis of the characteristics of bamboo pop
(1) design and manufacture of a function unit and structure based, known as "subsystem". It has a relatively independent and versatile interface unit, through and other subsystems according to certain rules of interrelated and constitute a more complicated system or process.
(2) the furniture has intelligent, modern manufacturing technology and digital information processing communications technology, artificial intelligence, etc., to give the product more active function has gradually become a new trend. The combination of [24] products and science and technology will make users feel more in existence.
(3) lines varied, colorful, full of personality and art, bright colors, style of the theme of the design is catching up with the civilian furniture. Focus on the overall environment of office building.
(4) a large number of low carbon environmental protection materials, low carbon is not only reflected in the use of new materials, especially low carbon design methods.
Five. China's bamboo office furniture in the product R & D
At present, the domestic office furniture is relatively monotonous. In addition, the foreign furniture industry attaches great importance to the original design, as the original design for the soul of the product. Whether from the macro social environment, or from the micro furniture practitioners, the degree of attention to this is not enough, to a certain extent hindered the development of China's furniture industry. Domestic furniture market is still in its infancy. And the domestic furniture production by the human, material and process equipment constraints caused by foreign businessmen have the goal of the production of office furniture aimed at home. The three reasons: one is with the integration with the rest of the world, an increasing number of domestic and foreign enterprises, institutions, need is in harmony with international communication, office environment, while the domestic office furniture to meet the popular level and foreign is in high style, high grade fine debut in the domestic market. Third is the office furniture enterprise industrial chain is not complete, restricted the original design of the realization. Fourth is the business owner is not willing to spend a lot of manpower and material resources to develop new products.
Six. Future bamboo office environment solutions
1 future office forms
Shape the future of work will give priority to project style work, many people because of a project and combining, forming self management team, through the network of contacts and their contribution to professional, office space no fixed point, thus creating the following four kinds of office of new ethnic groups. These four types of office form in almost every enterprise exists.
(1) barrack type: nine to five work, the contents of the work is repetitive and a number of administrative affairs (for example: financial, administrative affairs, human resources). Closed structure more, the work of the cross between no other departments, the general use of independent office form.
(2) management: work content is specific matters related to the staff of various departments coordination, more flexible, some space will open, some space will more closed (such as design, marketing). Usually have sealed type, honeycomb type, group type office furniture form.
(3) service type: the work content for the contact customer, the introduction product, the general meeting has the display space, the environment is more relaxed (sales team). Club type office furniture.