General said that : depth understanding of color , material application , layout structure, design ideas and aesthetics We need to have culture, not something cultural , then beautiful and not a long time . Like those of ancient murals very literate . Purpose different way of expression is designed , for example, to design something religious that religion colors and history accounted for a large proportion of unique creative you can , but can not be separated from culture ...... It seems self-understanding , good design is not a remarkable fireworks . Then people will forget it's there . Chinese dragon totem relatively speaking is the best design , this thing does not exist, no one has ever seen , but a household name ........