In the past our shortest rental cycle is a week,
Now we have changed to an hour.
In the past, the lease is calculated in 1000 square meters,
It can even be broken down to every desk.
In the past year, the biggest challenge I have to do is to do the project 3Q. I started from October last year to start doing 3Q to now for a whole year, and this year I continue to study and research, hoping to do a good job in this attempt.
SOHO China is a traditional real estate company, it is not an easy thing to do 3Q such a feature of the Internet is not an easy thing. Now looking back, when we understand the essence of the Internet is not much, the company and I have a lack of Internet genes, which brings the most direct difficulty is not know how to start doing 3Q.
We do office buildings for many years, the traditional office has a deep understanding of how to build the design, but 3Q and we had to build the office is not the same. To become more familiar with the characteristics of Internet Co, I gave myself a task, starting in March of this year, I went to visit 10 Internet Co each month. I was holding the mentality of learning to go, we look at these traditional entrepreneurs are not the same as the Internet business.
Actually, when I looked at the top 20 Internet Co, there was a little bit of a habit. First of all, I think they are very poor working conditions, a number of Internet companies are only 1.2 meters distance between the office, the distance is very narrow. Secondly, I found that Internet Co are very confusing, no strict management system, office supplies and daily necessities are stacked in the office, and practitioners are very young, are 80, 90.
But the most let me not to adapt to the point is that a lot of people do a lot of people do a lot of work but often do not make money. Many of them rely on venture capital to survive, the biggest goal is to be listed, and I think that if you do not make money on the market is no use. In accordance with the plan to visit two weeks after I was a little confused, I think I have more than 50, and these 90 mixed together to do? I have done over 20 years ago, and now how to talk about their business?
But after more than a few more, my doubts and puzzled on the gradual dissipation of the. I understand that this is a new era of entrepreneurship, these young people will subvert a lot of traditional things. And we these 50, 60 after the entrepreneur represents the old economic order, this order is very cumbersome - the organization is huge, the company many levels, the efficiency is low. One of the world's top five hundred companies may be as many as 22 layers, and most of the Internet Co to implement flat management, higher efficiency, social resources can be more quickly organized.
Office efficiency from the point of view, their speed in seconds, because the reaction speed of the server is a millisecond level, the response speed of their work efficiency and server need to hook, which directly enhance the response rate of their entire company. And our traditional business plans are arranged by the day, and some even in the month as a unit, the two phase comparison will find the difference between the two companies is very large. The Internet Co has a lot of energy, will become a new force that brings a new order, let the old things fall apart.
These ideas have influenced our approach to the management of 3Q. For example, when the 3Q was founded, our shortest rental cycle is a week, but now we have this time changed to an hour. Because a lot of user feedback says here can not only for the office, also want to do receptions, parties, management training and so on, they hope to lease time shorter, more fragmented, so we made the adjustment, because it is clearly in line with the characteristics of Internet companies.
In addition to the length of time, the entire office space has gradually been broken, we have previously leased to 1000 square meters for the unit to calculate, and now 3Q rental space can even be subdivided into every desk.
Segmentation of time and space has brought more efficient space utilization, but also increased the workload of our team. If the workload of the previous lease 1000 square meters of a week to 1, then it is now 50 square meters per hour, our workload will rise hundreds of thousands of times.
In accordance with previous management experience, want to complete such a huge amount of work, I need to recruit a large responsible for the work of the leasing team, but in the Internet thinking we have adopted another way - the.
We will need to be done by the way of the Internet, the original need to be completed by the employees work, outsourcing to ordinary people to complete. That is to say, set the power of the people to solve a company can not complete the task.
In November we launched the 3Q package project, to encourage all individuals and companies to join the 3Q sales network to become part of the 3Q sales staff. Power with the help of the Internet, the crowdsourcing brokers can by the end of the phone on behalf of the tenant single tenant success after paying the rent, 8% of the contract amount of rent will be returned to crowdsourcing agent, according to the SOHO 3Q project volume, we prepared the 1.6 billion yuan of the Commission.
After a year of trial, 3Q has achieved good results, Beijing 3Q project launched 3 months on the full, and Shanghai is almost full. From this point of view, the introduction of 3Q in line with market demand. By the end of 11 this year, the number of 3Q stations for the 11000, by the end of next year there are about 50 thousand.
We lease the way through the Internet, if we have 100 thousand seats, the value of the network is reflected. The company's development data all on the server, which can use big data to dig the value of the company. At that time 3Q's Internet properties will be more reflected.
Q: do you think the entrepreneurial boom has formed a bubble? How do you view the entrepreneurial boom?
A: I also heard some objections, but I think that both economic patterns will change, no longer a lot of employees below the top of a boss. The mainstream of the future economic model is a variety of platforms, Taobao, WeChat are platform. Originally is the monopoly of large companies, the following is small and medium-sized companies; the future is on a platform or a few large platform, a pile of small boss; you can also become several trades or the company's boss, or you can work at the same time as a Companies in different industries.