A,Office furnitureIndustry at the present stage is a very characteristic of the period, the so-called furniture predators generally has two features, multi brand and multi shop, multiple series of single brand multi store, then in in-depth studyOffice furnitureFound in the industry process, this situation belongs to the natural formation of the operating system, because this year the furniture industry is in the growth and development in a relatively quiet and even called for the basic format integration, overall sales channels belonging to the plane marketing pattern (built multi store mode) so in my opinion, the integration of the furniture industry will become the future the more quickly, because some star brand in the attempt of a new business model, innovation and sales system, increase the strength of continuous operation of the terminal, for example, Beijing Sibutramine furniture brands have been trying to integrate marketing mode, it is the first strategic cooperation with Meikailong and EASYHOME strategy, second strategies are the network marketing model the establishment of online and offline integration, the third strategy is to establish regional central city market as the main body of the independent shop mode, forming a strong stand Bulk sales model. The author believes that the QuMei brand space for future growth will be more rapid, sustained attention.   Two. You “ 11” it? Enlightenment: November 11 lynx in the Singles Day promotion completely to our modern enterprises and businesses a good case study, also announced sales network era has begun, lynx day sales exceeded 190 billion, according to incomplete statistics, broke through 60 million sales in some of the furniture brand that day. This is amazing how much data, we as a professional marketing people. We want to see clearly, Shanghai office furniture the most intimate with our body carrier of. We want to work strenuously to dig his sales channels and channel construction, get out of this field by a single retail situation. The author in the operation of furniture is very deep feeling, but also hope that some of the business model and a number of enterprises to communicate, and win-win future! Also sincerely hope that through the sharing of a large number of enterprises and marketing people more thinking.   Three. Then, how to activate the market, to guide businesses to enter the new mode of thinking of furniture business? The author through years of market combat areas of research and study, found a problem worthy of consideration, is furniture industry and decoration industry and decoration company is a relatively detached from the chain, at the same time, enterprises in the circulation of products services are very difficult to let customer satisfaction and customer satisfaction. This is why? Very simple, are at a reduced cost and risk, in many fields, the furniture category, are in the state of zero inventory management, so some people said, the dealers furniture industry brand loyalty is not high similar words, it is not difficult to understand the. The author in recently went to Changsha, Zhengzhou, Xian, and other cities, furniture dealers is experiencing an unprecedented reshuffle process, tremendous financial pressure, single channel sales dropped, many problems treat break out of an encirclement. Many enterprises in the end of the demolition of a lot of outside agencies to increase the dealer confidence, which is a good idea to explore. Really solve the enterprise growth problem is our marketing people to bring more thinking for the enterprise to offerwords. In the development of innovation on the road to go farther and farther.   In summary, the bottleneck of office furniture is and homogeneity of competition are closely linked, to Leonardo da Vinci event, give us more thinking, in the end we buy furniture? What is the quality of your life? What is the value of the product? With these questions, the author finally said in a sentence, all the marketing and all the services will eventually return to the product and quality. It is the soul! Why Apple phone is the world? The reason is that the quality and quality of the world to win the world! Www.shofhome.cn