Since 2015,Office furnitureIndustry seems to have been shrouded in a pessimistic atmosphere, dealers run, dealers and stores rent disputes, “ clearance shop ” event, as well as the closure of the factory gate and so on. Then 2016Office furnitureIndustry will have what kind of change? Is still raging like a storm sweeping into again? Recently, the major media industry who have predicted 2016 of the furniture industry will have a few relatively large changes. 1 network sales forces continue to enhance Whether the traditional Home Furnishing industry of large enterprises or small and medium-sized enterprises, in the network is indispensable, with the development of Internet plus, the traditional Home Furnishing industry have together started transformation through online and offline channels combined to achieve the maximum benefit. The transformation is important, but easier said than done? Traditional enterprise reason lackluster in the network of sales, the main reason is the traditional enterprise is responsible for people on the network know less, less flexible, using new technology and new methods, and advantages to form a cohesive force, create new marketing advantage. This situation with the traditional business person in charge of the younger, knowledge and gradually awakening, is expected to change. 2 brand influence will be enhanced With the improvement of living standards, consumers are no longer satisfied with the most basic needs, more is a kind of spiritual pursuit, so the breeding of major brands. Shanghai office furniture, and how to make consumers choose, which requires the combination of products and channels. Products to create the best quality of Shanghai furniture factory, the channel is committed to shaping the company's image and culture. 3 simple online home improvement will be difficult to support How to make the Internet home improvement from a concept to real point? Experience is the key, throughout the market all kinds of name of the Internet under the banner of Jiezhuang enterprises, such as platform of Tuba rabbit, Sina, the housing and so on, cutting-edge professional company love space, Yue network etc., veteran Jiezhuang company transition Shichuang, boats and so on, consumers to decipher experience this problem less, not to mention many Internet home improvement in the battle for flow have been caught in a dilemma of burn, profits thin, high cost of the status quo for many unprofitable Internet companies eager to financing, simultaneously a huge amount of money rushed to the winning hand only 2016. “ 90% of the Internet home will fall down dead. & rdquo; unexpectedly the home chairman and President Wang Linpeng for 2016 a word of prophecy, exposing out of the weak nature of the Internet home improvement: money Shaoguang the, is only left a road closures the. 4 home store reform In 2016, one of hundreds of thousands or even tens of thousands of square meters store experience will appear in the previous Cuntucunjin home stores, one of the most important reasons there are two: a brand began to focus on, big brand strength strong and need large stores display a full range of products; the second is many sketch card die dismantling, home furnishing store vacated the location of many, had to use big brands have the strength of the fill. But traditional furniture stores can not attract more popular defects are exposed, despite all efforts made by some of the stores, but compared compared with some adapt to the popular trend of the world furniture store, Chinese traditional stores in terms of gathering popularity and obviously huge rise space between.