When it comes toOffice furnitureBrand, you can be able to out what brand?
& ldquo; big style office furniture & rdquo;, & ldquo; Shanghai Zhimei office furniture & rdquo;, & ldquo; sikexin home & rdquo; and some of these big brands to consumers can support hand twist, like & ldquo; Chanel & rdquo;, & ldquo; Dior & rdquo; as in daily life is their pursuit and worship. All things in the world are symmetrical distribution, there are big brands have a small brand. So, small brand office furniture how to win a place in the dominant position of the large brand office furniture market it?

Style win

  under normal circumstances, the consumer into the office furniture city, in the case of no prior knowledge of office furniture in the case are starting from the style. Consumer exposure in the huge office furniture market, is certainly novel styles of office furniture first ceiling to provoke people's eyeballs. Office furniture style points good variety, divided by Region: Chinese style, European style, American style, divided by the time: classical style and modern style, futuristic style. A variety of styles to meet the needs of different consumers. Small brand office furniture should be committed to a certain within his own style, and this kind of style, only will do a good job in this style, make a feature, to get consumer recognition, which will be its own brand to do a solid, it is bigger. A foreign brand in the color of office furniture hard work, opened up a new world. It grew bigger and bigger, and gradually attracted the attention of the entire industry, is a small brand in the style characteristics of persistent forward, to be successful example. And domestic famous brand & ldquo; Da Fengfan & rdquo; their advertising & ldquo; large European style office furniture, each have a sofa reveals man taste & rdquo; style placed directly on the billboard chart, and did not add text illustrate their office furniture how good, also attracted the attention of many consumers, go is style win road.

  quality win

Products of good quality not by make advertising hype, but consumers through the use of, spread by word of mouth out. Office furniture products in recent years, quality inspection, there are a lot of big brand quality black list. Such as children's office furniture quality inspection, although the general technical premise of children's office furniture has been released for nearly four years, but in recent years, the children's office furniture sampling rate has been high, so that people are very worried. Some famous children's office furniture brand has several times on the black list. Brand again big, public relations again good, repeatedly sampling differences, sooner or later let consumers lose their trust. In the great brands don't care quality in the field of office furniture, or big brands due to occupy the market rate is too high, too busy to take into account the quality field, small brand office furniture had their own living space. Small brand office furniture do not have to invest huge sums of money on advertising. On the contrary, should be valuable funds with in the purchase of materials, Seiko secret agents, office furniture, used in the protection of consumer health, used in real consumer after-sales service. Truly satisfy consumers, so that consumers can rest assured. Such a small brand of office furniture business, will be spent on product development, the quality control of the product in mind. A venture near the office furniture business, because in these areas with the foot of the effort, because the cost is higher, prices also than similar products much higher, but still won the approval of the dealers, founded soon after the enterprise, the product is in short supply. Such a small brand, is respected, but also full of hope.

  price to win

What is still accounted for a small sector of nouveau riche population, most people around us are still ordinary wage earners. For office furniture brand, some can not afford to buy, and some even have not heard of. In this market environment, small brand office furniture is very helpful. Such as a famous brand of solid wood sofa, online offer 8380 yuan, the general wage earners have to accumulate three or four months of wages can afford to buy, and other brands of solid wood sofa only two thousand or three thousand yuan will be able to bring home. The same solid wood office furniture, I can not afford to buy expensive, cheap, why I do not buy it? Moreover, do not understand the line of office furniture, is still picking their favorite style, look cost-effective, many consumers will buy home. It should be said that the majority of consumers are not too concerned about what brand, what is the use of wood. Sleep comfortable, buy a good deal on the line.

  after-sales service to win

No matter what products to buy, people are very concerned about the after-sales service of this link. Style, material, price and other details of the understanding, the after-sales service is essential to this link, the quality of service is good or bad will determine whether the consumer will buy your product. A lot of consumers in order to seek after sales support and will go to choose a big brand, but the big brand after-sales service is really a guarantee? A large brand of office furniture in the past few years into “ after sale door ” “ three years warranty, life-long maintenance ” after sales commitment to become a pre-sale of nonsense. With the progress of consumer rights awareness, office furniture market competition is more intense, consumers are no longer only concerned about the product itself, but also more concerned about the level of product sales. Small brand office furniture because the output is not high, more easily in the production process control good quality, more easy to do a good job, so as to accumulate more customer base. Novel style, good quality, low price, good after-sales service, but also afraid that they can not survive in the office furniture market it? Small brand office furniture to do these four things, there is sufficient market space for survival.