100% Design – our highlights

The artful curation of this year’s 100% Design –  complete with a dramatic 45m-long, LED-lit tunnel, and a luxurious central bar hub at the epicentre of four distinct design zones –  was certainly in keeping with the shifting emphasis and ambitions of the show as a whole.  ekonglong leather executive chair

The new Emerging Brands sector, in particular, placed a marked emphasis on the increasing significance of young talent within the design industry, a notion which is complicit with the show’s overarching theme of Future Living.

Indeed, the show’s seminar programme emphasised the potential of design, as a means of diversification within a competitive market, as an integral tool for and source of sustainable living, and as a crucial catalyst within a challenging economy.                                                                                                                                                                                                                                                                                                                                                                                                   

Young & Norgate, one of the exhibitors in the Emerging Brands sector, has incorporated this ingenuity into its increasingly-visible furniture brand. Now in its second year at 100% Design, the company works from a converted cider press on the south coast of Devon, where the majority of its materials are sourced and made to order.