Luxurious Projects Asia Summit & Awards 2013

As much as it is an attractive event for furniture manufacturers, IFFS/AFS proved equally appealing for visitors. Ernie Koh, chairman of IFFS Pte says: “Increasingly, exhibitors are providing visitors with a full experience of their exhibit pieces. Instead of simply displaying a piece, more participating companies work hard at demonstrating how their pieces come together as a collection. The fact that exhibitors put more thought to their booths, and how they choose to return each year, tells us that they see value in their IFFS/AFS investment!”  

ekonglong office furniture design

Similar to past editions of the show, the largest contingent of exhibitors hails from the ASEAN region. For many international visitors, designs from this part of the world intrigue and interest their customers. Visitor Yu Yibing, design director of Yueyang Home & Garden (China), said: “I’m looking for traditional, ASEAN-inspired designs and manufacturers. Overall, the products I’ve seen here are of high quality, and the exhibition space is very presentable and well organised.”

Visitors from the region ranked IFFS/AFS above other shows for its content, which has been fuel for imagination and inspiration for many. Jonathan Sew from Lasting Impressions (Malaysia), who has attended for the past four years, said: “We come to get new ideas and concepts. In particular, we enjoy D’Space and Green Pavilion, which are unique to the IFFS.”

Samuel Yeung from ACS Design Asia (Hong Kong) added: “Compared to other exhibitions I have been to, the products here look more premium and the designs are far more superior.”

In conjunction with the trilogy of shows was the Hospitality.Design.Furniture Conference, Luxurious Projects Asia Summit & Awards 2013, which took place on 11th March. Well received by industry professionals, the conference was attended by some 200 regional and international delegates. The following awards for the various luxurious projects were announced and presented to the recipients during the gala luncheon:

Best Luxury Hotel Design: Gold – Macalister Mansion, Penang (Malaysia), Silver – Blossom Hill, Zhouzhuang (China), and Bronze – Hotel Icon (Hong Kong).

Best Luxury Resort Design: Gold – St Regis Bali (Indonesia), Silver – InterContinental Danang (Vietnam), and Bronze – W Singapore.

Best Luxury Residential Design: Gold – The Troika, Kuala Lumpur (Malaysia), Silver –One Shenton (Singapore), and Bronze – Lodha Evoq, Mumbai (India).

Best Adoption Of Luxury & Sustainability Ideas: Gold – ParkRoyal on Pickering (Singapore), Silver – Song Saa House & Garden (Cambodia), and Bronze – I Resort (Vietnam).