With the development of economy, the enterprise growing, demand for office furniture is also increasing, the market prospect is good.Good prospects have naturally become people rushed to enter the field, at the same time foreign companies are pouring into the domestic market, domestic office furniture competition intensified, some weaker office furniture enterprises are at stake, the domestic office furniture three trapped condition needs to be improved.

Domestic office furniture brand consciousness,

surfaceThe rapid development of office furniture market, the domestic enterprise only pay attention to a lot of office furniture & other;Seek & throughout;And don't pay attention to product design and quality, also the lack of a scientific marketing strategy.In product development, brand building, marketing, marketing, channel management, logistics distribution and after-sales service, vendor relations on issues such as the lack of long-term, stable and scientific strategic guidance, thus only occupy low-margin low-end office furniture market, and lead to the international brand furniture in the office furniture industry has been in a leading position in the high-end market.

Throughout China's office furniture industry,Homogeneity of low-end competition, the phenomenon still exists.Main show is: enterprise design and development capability is not strong, new product development is mainly imitate foreign brand products.Although many enterprises begin to pay close attention to brand management, the whole industry is still in the product competition stage, it would inevitably become a price competition.Office furniture main customers for the enterprises and institutions, government agencies and other community groups, some enterprises for brand promotion.

Office furniture homogeneityphenomenon serious

With the increasing of the enterprise, the demand of office furnitureFault increases, the market prospect is good.Good prospects have naturally become & other;The bestselling & throughout;, competition intensified, foreign companies pouring into the domestic market, domestic office furniture enterprises are at stake.The personage inside course of study says, although this years continuously improve the furniture industry standards of the state, but the office furniture industry is still in a serious homogeneity competition state, the industry product imitation plagiarism phenomenon is widespread, some so-called brand furnisher, through to small factories outsourcing cheap products to reduce costs.Industry low barriers to entry, numerous myopia enterprise in order to improve the market share quickly, do not hesitate to take non-standard competitionAs for sales, disrupted the market order, some companies adhere to the quality to win in the competition to hit hard.

Professional office furniture stores less

The bigger furniture stores, civilian household still occupy the main unit of supermaket, office furniture is concentrated in the stores.Learned, office furniture industry at present still belongs to the traditional marketing mode, most of the office furniture enterprises still adopt to sell, bidding, exhibition and catalogue marketing sales in the traditional way.With the constant improvement in Europe and the imported furnitureEnvironmental standards, a large number of Chinese furniture export enterprises has greatly the sales direction of the domestic market.A lot of office furniture enterprises, transformation of positive in improve the quality of the furniture at the same time, pay attention to the brand promotion.