Ab Rogers creates cityscape for May Design Series

Having previously devised original schemes to engage visitors at the Tate Modern, Pompidou Centre, Science Museum and Comme des Garcons, Ab Rogers’ studio has been tasked with bringing new life to the trade show experience for the May Design Series, which takes place at ExCeL London, between 19th-21st May. ekonglong modern office sofa

Ab Rogers, the designer and creative director for this year’s May Design Series, has described his vision for the exhibition as a cityscape environment. The city will contain four districts for each individual show – kbb LDN, The ARC Show, DX and Interiors LDN – which link together to form one complete experience.

Colour and geometric forms will be used to create excitement and challenge the way that people behave, while helping visitors to navigate through the space. Ab explains: “We were excited by the angular planes within the graphic template of the May Design Series logo – that became a very strong inspiration for this direction."

According to Ab, shapes will “fold and articulate, wrap around and fold back, different shapes will intersect, creating new and intriguing forms.”  Ab describes the bold shapes and lines as a “Matisse-like collection of planes”, that will tie the space together visually and embody the May Design Series identity.